Direct Marketing Manager

Why Renewal by Andersen? On our marketing team, no two days are the same! Put your entrepreneurial spirit and creativity to use generating marketing leads and driving brand awareness.

A reputation that stands apart
We've installed more than 6 million windows across North America and are a division of the largest window and door company in the country. Our business grows and thrives because of our energetic, results-oriented marketing team.

Top-to-bottom expertise
Our marketing roles range from front-line events marketers and canvassers to digital and traditional marketing managers, content strategists, and more. We know that great marketers come from all over-do you have great ideas, an innovative spirit, and a passion for driving leads? Join us!

A legacy of innovation
We bring a spirit of innovation to our marketing efforts. Our omnichannel approach drives leads and builds brand awareness using some of the most successful techniques and technologies in the industry. Be a part of a team that has been recognized by Salesforce, Medallia, the Tellys, and more.

Job Details

Primary Responsibilities * Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals * Recruits, hires, and trains Direct Marketing Associates through cost-effective recruiting tools; partners with Talent Acquisition team when appropriate * Oversees all team field activities, including in-field and office training, role-playing, daily meetings, field supervision and motivating team members * Creates and develops the team's culture through personal role-modeling desired behaviors and techniques with a heavy focus on company methodology * Monitors and coaches each team member in the field to ensure they are following proper procedures, scripts and customer service guidelines * In partnership with marketing leadership, creates annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts * Performs administrative tasks including coordination of canvassing logistics, permit logistics, script and flyer maintenance, and verifying/validating leads * Provides information to leadership and team members regarding neighborhoods and cities where RbA's products and services can be demonstrated with the intent of generating qualified leads and appointments Qualifications and Skills * Demonstrated analytical and technical skills * Strategic thinking, with strong project management skills, and attention to detail * Ability to self-manage time and budget to achieve objectives * Ability to analyze effectiveness of programs and team members Must-Have Qualifications * Ability to walk up to 3 miles per day * High school diploma; college degree preferred * Management experience with excellent training & coaching skills * Valid driver's license with a clean driving record * Ability to work some weekends * Previous door-to-door experience preferred Physical Requirements Summary * Ability to walk up to 3 miles per day In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit-sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.