Director, Subscriber Growth for Apple TV+

Summary
The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.

Come and join the Global Video team who is responsible for the Apple TV app including Apple TV+, transactional movies and TV, native channels and 3rd party video apps. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV+. Our team is responsible for Apple's video business, driving overall revenue as well as subscriber growth for Apple TV+, curating and managing the app experience, programming and editorializing while striving to acquire engage and retain subscribers for Apple TV+ and our partners.



Description
As the Director of Subscriber Growth for Apple TV+, you will be responsible for subscriber acquisition and retention for Apple TV+ and also Major League Soccer Season Pass (MLS). Reporting directly to the Global Head of Video, you will lead a team responsible for developing and executing initiatives aimed at expanding the subscriber base and maximizing customer lifetime value. Responsibilities will include but are not limited to:

- Strategic Planning: Develop and implement comprehensive subscriber growth strategies aligned with Apple TV+'s overall business objectives.
- Subscriber Acquisition: Lead efforts to acquire qualified subscribers through direct and third party channels
- Retention and Engagement: Develop strategic programs and optimization initiatives to enhance subscriber retention and engagement
- Performance Tracking and Reporting
- Roadmap Planning

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