Executive Creative Director, Design

Mountain View, California


Employer: Intuit
Industry: Design & User Experience|Executive
Salary: Competitive
Job type: Full-Time

At Intuit we believe everyone has the right to prosper, which is why our mission is Powering Prosperity Around the World. Being a mission-driven company includes living our values every day. That means integrity is at the foundation of everything we do, including the products we design, the role we play in the communities we are a part of, and the way we treat every person that is a part of the Intuit family.

Our products, including TurboTax, Credit Karma, QuickBooks and Mailchimp, help solve our customers' most important problems to help them make more money, save time, and make financial decisions with confidence.

Intuit was founded in 1983 by Scott Cook and Tom Proulx and went public in 1993. Today, with a customer base of over 100 million, over 17,000 employees, Intuit serves customers worldwide in 19 locations and 9 countries by using our AI-driven expert platform to deliver powerful solutions for our customers' most important financial problems. And as much as we have re-invented our products and services, we have always stayed true to our core values.

Delivering on our mission on behalf of customers also means going beyond the products and services. We are committed to leaving the world a better place than we found it by delivering job readiness and creation through our Prosperity Hub Program, making a positive impact on climate with our focus on becoming twenty times carbon positive by 2030 and our unrelenting commitment to diversity, equity, and inclusion.

We're proud to have a culture that attracts top talent and empowers them to do the best work of their lives. When employees know they can bring their whole selves to work - that translates into an environment that has been recognized as one of the world's best and most innovative places to work year upon year.

Intuit is seeking an Executive Creative Director of Design who will lead and influence all aspects of Intuit's brand visual expression. The person who fits this role is an articulate champion for design, is passionate about quality and craft, and is an experienced leader of large teams that can elevate ambitious work while delivering outstanding business results.

Reporting to the VP of Creative, the ECD of Design will work hand-in-hand with peer leaders of Campaign, Studio Production and Storytelling to transform the Intuit brand into a household name in the era of AI. Intuit Brand, UX and Experiential design practitioners will report to this role.

Responsibilities

Key Responsibilities

Advance the Intuit Brand:
  • Develop Intuit's design expression to position the brand as the leading tech platform that finds people more money.
  • Evolve and scale Intuit's brand identity into a spirited, dynamic and ownable visual system that helps bring Intuit's personality to life across channels, harmonized with its cornerstone brands (Mailchimp, Quickbooks, TurboTax, Credit Karma)
  • Craft world-class brand expression for: Go-to-market campaigns; social and content; corporate responsibility efforts with a focus on financial literacy for future generations; business transformation & storytelling; workplace design across our global locations; employer brand.
  • Streamline usage of agencies by scaling centralized design support
  • Help oversee E2E sponsorship activations, specifically the new Intuit Dome


Grow the Intuit Design Team and Culture:
  • Build an inspired, high-performing Design team with world-class talent across graphic design, UX, brand experience, transformation and communications.
  • Evolve org structure to drive accountability, velocity and excellence through best-in-class creative practices and cross-functional collaboration
  • Create more connective tissue between strategy and execution across the Intuit brand and the cornerstone brands
  • Position the Design team as strategic conceptual partners to their Campaign creative counterparts and other functional groups


Fuel Intuit Brand Go-To-Market Activities with Design:
  • Contribute to breakthrough marketing expressions to achieve bold outcomes across brand reputation (trust), awareness, familiarity and understanding
  • Partner closely with Campaigns leads to give the Intuit brand more meaning and depth through award-winning creative work that demonstrates the power of our products and captures the spirit of how we power prosperity for customers and communities


Use Creativity to drive Intuit's own Transformation:
  • Accelerate Intuit's Transformation flagship experiences to drive a high-performing culture and set a clear vision through transformative hybrid experiences. Audiences include: Employees (State of the Company, Intuit Leadership Conference, Global Engineering Days), Top Tech Talent (AfroTech, Grace Hopper), Customers/Partners (Intuit Connect) and Investors (Investor Day, Innovation Days).


Success Metrics
  • Our goal is to advance Intuit as a household name, with increases in the following metrics: Brand familiarity, understanding and awareness; perception of Intuit as an innovative, tech company and a best place to work; award-winning breakthrough creative that puts Intuit on the map in the design community; employee retention and engagement pulse scores.

Created: 2024-09-13
Reference: 2024-55081
Country: United States
State: California
City: Mountain View


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