Field Marketing Specialist

Field Marketing Specialist Full Time • Austin, TX, 78756, Austin

Field Marketing Specialist


Job Overview

The Field Marketing Specialist will be responsible for developing and executing local marketing strategies to drive brand awareness, member acquisition, and retention for Orangetheory Fitness. This role will focus on building and nurturing B-to-B partnerships, managing events, and supporting individual studios in their outreach efforts. The ideal candidate is a strategic thinker, results-driven, and has a deep understanding of local marketing tactics. Reports to Chief Marketing Officer.

Our Benefits

• FREE Premier Orangetheory Fitness membership for you and a dependent
• Health & Wellbeing insurance
• 401k Retirement upon eligibility
• Growth Opportunities
• Collaborative, positive company culture

Job Responsibilities

• Implement and track community tactics to generate leads, using data-driven insights to optimize strategies
• Identify, develop, and manage strategic partnerships with local businesses and organizations to boost brand visibility and membership growth
• Negotiate and manager partnership agreements, ensuring long term, mutually beneficial relationships
• Collaborate with corporate and regional partners to plan, coordinate, and execute local events, enhancing brand awareness and member engagement
• Support studio teams in hosting events, fitness challenges, and member appreciation activities, handling logistics to ensure smooth execution
• Provide guidance, training, and resources to studios for local outreach and marketing efforts aligning with regional and national campaigns
• Assist in amplifying local promotions and member success stories through targeted outreach and marketing campaigns
• Maintain strong communication with franchisees, studio managers, and the central marketing team to tailor support and align strategies
• Track, analyze, and report on the performance of local marketing initiatives, partnerships and events, offering insights for continuous improvement
• Stay updated on industry trends and emerging marketing tactics to keep Orangetheory Fitness competitive

Job Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in field marketing, local marketing, or a similar role, preferably within the fitness, health, or lifestyle industries.
• Proven experience in B-to-B partnership development and event management.
• Strong understanding of local marketing tactics and community engagement strategies.
• Excellent communication, negotiation, and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience supporting or managing multi-location marketing efforts is a plus.
• Passion for fitness, health, and wellness.

Equal Employment Opportunity

Austin Fitness Group is an equal opportunity employer. Austin Fitness Group is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, or any other characteristic protected by federal, state and/or local laws. We adhere to a strict policy of non-discrimination in all aspects of employment. This Equal Employment Opportunity Policy applies to all employees and applicants for employment. Austin Fitness Group is dedicated to upholding the principles of equal employment opportunity and fostering a workplace that promotes fairness, equity, and respect for all individuals.

Compensation: $82,000.00 - $86,000.00 per year Jobs That Make a Real Difference About Us Orangetheory is a science-based, full-body workout that uses technology to measure performance so members can prove they are improving. In a 60-minute class, led by a highly trained and certified coach, members target at least twelve minutes in the Orange Zone to raise their heart rate and charge up metabolism. The result is an increase in calorie burn post-workout, backed by the science of excess post-exercise oxygen consumption (EPOC). After twelve minutes of hard work in the Orange Zone, your body burns additional calories as you recover over the next 24 hours. Our Philosophy For us, physical fitness transcends weight loss and bikini season. Fitness is a way of life -- in fact, our brand purpose is tohelp people live longer, more vibrant lives. When we help our members to put in the work at our studios, they will experience benefits in their day-to-day. They will be physically stronger, but beyond that, they will notice improvements to their mood, cognition, sleep, and overall happiness and quality of life. This workout actually changes your body at the cellular level and has been known to help members through disease, chronic illness, depression, and even heartbreak and the loss of loved ones. They'll simply have the energy to play with their grandchildren, run a 5K, or go hiking. When we can help our members to take care of their body and mind, amazing things can happen.More Orangetheory, More LIFE. Diversity, Equity and Inclusion Orangetheory is committed to encouraging, facilitating and upholding an environment centered on diversity, equity and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. Click here to see more about Diversity, Equity and Inclusion at Orangetheory.