Global Owned Media Manager - Global Marketing

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team:
Join our innovative marketing team at TikTok, where creativity and data-driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting-edge technologies, and strategic insights to enhance TikTok's presence and growth across the US. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.

Responsibilities
- Campaign Management: Plan, execute, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and achieve key performance indicators globally.
- Audience Targeting: Utilize TikTok's ad targeting options to effectively reach our target audience worldwide, including demographic targeting, interest targeting, and lookalike audience targeting.
- Budget Management: Manage advertising budgets to maximize ROI and achieve campaign objectives within allocated budget constraints.
- Performance Analysis: Monitor campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), providing regular reports and insights to optimize performance.
- Stay Updated: Stay informed about the latest trends, features, and best practices on TikTok and incorporate them into our advertising strategies.
- Collaboration: Work closely with cross-functional teams, including marketing, creative, product marketing, and e-commerce, to ensure alignment of advertising efforts with overall business goals.
- Compliance: Ensure compliance with TikTok's advertising policies and guidelines, as well as relevant regulations or laws pertaining to advertising and e-commerce.

Qualifications

Minimum Qualifications
- Strong familiarity with TikTok's ad platform and tools, as well as basic knowledge of digital marketing analytics tools such as Google Analytics.
- Proven expertise in managing end-to-end advertising campaigns, from strategic planning and creative development to execution and optimization, consistently exceeding performance targets through a deep understanding of diverse advertising platforms and methodologies.
- Excellent analytical skills with the ability to analyze campaign performance data and derive actionable insights to optimize performance.
- Ability to adapt to a fast-paced, dynamic environment and quickly learn and implement new strategies and best practices.
- Strong project management skills, experience with campaign planning cycles, and managing large budgets.
- Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimization.
Preferred Qualifications
- Able to devise and communicate global strategic direction for owned TikTok campaigns
- Experience collaborating with creative teams to guide asset development using data-driven insights
- Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
- Ability to prioritize and juggle multiple projects and varying phases of a campaign in a dynamic environment.
- Self-motivated and resourceful.
- Passionate and knowledgeable about TikTok's content and product.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2