Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.

As the Product Marketing Manager for Branding Solutions, you will be responsible for setting the go-to-market strategy for TikTok's branding-focused products including solutions in the For You Feed and our well-loved solutions like Topview. You will partner closely with various cross-functional stakeholders in sales, product management and business marketing to assess key gaps and develop the strategic direction for our branding solutions offerings.

You will use your experience and marketing knowledge working with branding based product to develop the strategy, bring together cross-functional stakeholders to execute on their plans, and align with senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross functional partners.

Responsibilities:
- As part of the broader brand product team, you will partner with Sales leadership and Business Marketing to set long-term objectives and develop go-to-market strategies for 1 or 2 products
- Help define the go-to-market strategy for 1 or 2 of TikTok's innovative branding ad products, ensuring clear communication of product value propositions to the market
- Partner closely with the sales team to deeply understand and synthesize market needs and pain points to inform direction of product development
- Partner with cross-functional teams to develop and execute regional programs and initiatives
- Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals

Qualifications

- BA/BS degree or above.
- 4+ years of product marketing or product management experience with digital ad products.
- 3+ years of experience from the digital advertising industry.
- Strong knowledge of branding solutions for different industries.
- Strong knowledge of sales and marketing processes.
- Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences.
- A fast learner with a good sense of judgment and original thinking.
- A commercial mindset with experience building business cases from market research and analysis.
- Excellent communication, organizational and analytical skills.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com.