Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences.

Responsibilities
- Design and launch innovative products that help advertisers meet their goals by leveraging TikTok's unique user engagement powers
- Collaborate with cross-functional teams to define go-to-market strategy and pricing model
- Develop and maintain a deep understanding of the global advertising market and the needs of advertisers, especially brand advertisers
- Partner closely with User Product team, engineering team and other cross-functional teams to drive product implementation

Qualifications

- Bachelor's degree
- 5+ years of experience as a Product Manager
- Experience in digital advertising and customer demand, and an understanding of ads delivery strategy
- Strong sense of logic and critical thinking skills; facts and data-driven approach to problem-solving
- Strong sense of internet/technical products and curiosity for innovations
- You are highly analytical and laser-focused on the needs of the user. You are able to define product roadmap despite ambiguity and uncertainty. You are data-oriented but will not freeze if little data is available - you will make a decision.
- Ability to work in a fast pace environment

Preferred Qualifications:
- Major in Computer Science or equivalent science/technical field
- Experience working in a start-up environment
- MBA degree

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com.