Head of Facebook Brand Marketing

Facebook

Head of Facebook Brand Marketing

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Menlo Park, CA • New York, NY • San Francisco, CA + 2 more
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Facebook is looking for a brand leader with proven experience revitalizing established brands. In this role, you will lead the team that is responsible for developing Facebook app's global marketing strategy, planning and executing full funnel marketing campaigns, and identifying opportunities for brand expansion. Our ideal candidate is someone who can leverage an influx of consumer data and insights to build a compelling vision. You can rally large cross-functional teams and influence stakeholders at all levels around your vision. You have a successful track record enabling rigorous, world-class execution that delights consumers and drives business results. You are a tenacious yet highly adaptable problem-solver who can pivot, when needed, to go after new opportunities. You are optimistic about the future of Facebook and passionate about leading a high performing team to accelerate the arrival of that future.

Head of Facebook Brand Marketing Responsibilities

• Contribute to Facebook's long-term strategic direction and drive stakeholder alignment.


• Lead the development of Facebook app's integrated annual brand plans across global markets.


• Identify opportunities for brand growth/expansion, enable teams to develop and execute plans to realize those opportunities with speed, efficiency and rigor.


• Drive cross-functional collaboration across disciplines (e.g., Creator Marketing, Partnerships, Communications, Marketing Insights, Product Growth, Product Marketing, Direct Response Marketing) to drive rigor, coherence and innovation to Facebook's collective MarComms efforts.


• Drive close collaboration with Marketing Insights to establish the brand's learning agenda, gain a deep understanding of our core audiences, promote a test and learn mindset.


• Manage the agency roster and own the relationship with partner agencies. Strategically guide agencies to create big, breakthrough ideas that drive results and delight consumers.


• Enroll and manage stakeholders across the business to drive alignment, unblock obstacles, and identify opportunities for Facebook Marketing to expand its impact.


• Coach and develop a high performing team of brand marketers and strategists, establish team goals and OKRs, manage team resources.

Minimum Qualifications

• 12+ years experience building and growing global brands.


• 7+ years of experience with team leadership and people management, including managing people managers.


• Experience leading cross-functional teams to develop and execute integrated, full funnel consumer marketing plans that have effectively scaled across global markets and/or across audiences.


• Experience translating complex or ambiguous business challenges to simple, compelling marketing strategies and plans.


• Experience developing and coaching high performing integrated brand marketing teams.


• Communication and presentation skills that can be adapted for audiences at all knowledge and seniority levels across the organization.


• Experience operationalizing complex, full funnel marketing plans.

Preferred Qualifications

• Experience successfully revitalizing an established brand.


• Tech sector experience.


• Experience in an entrepreneurial, fast-paced environment.


• Innately curious and knowledgeable about consumers, culture and the art and science of brand building.


• Possess a growth mindset and understand how to foster a test-and-learn approach across teams.


• Self-starter who thrives in a fast-paced, dynamic environment.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .

$180,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.