K-20 Education Demand Generation Manager

Summary
Imagine what you could do here. The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

Our US Education Sales team is seeking a dynamic Demand Generation Manager to join the Strategy, Demand Generation and Enablement team in the United States. In this role, you will grow Apple's education business by driving the success of our marketing campaigns across digital, virtual, and live platforms. You will manage a comprehensive marketing calendar to maximize qualified lead generation and act as a liaison between the Sales and Product Marketing to secure high-value content and develop engaging activations. Through your influence and proven background in creative marketing optimization techniques, you will build relationships, develop strategies, and drive execution of campaigns to transform the way people teach, learn, and work.

This role requires up to 25% domestic travel.



Description
In this role, you will:

- Develop and manage a dynamic marketing calendar that encompasses digital, virtual, and live campaigns to generate qualified leads.
- Drive execution of marketing campaigns, ensuring they are delivered on time and within budget.
- Act as the primary marketing representative for the sales team, aligning sales goals with marketing initiatives.
- Work closely across stakeholders including Product Marketing and Sales to identify and secure high-value content and plan impactful activations.
- Implement and manage multivariate testing, segment-targeting, intent-based marketing and other optimization strategies to improve campaign performance and success rates.
- Collaborate with the sales team to ensure effective lead nurturing and conversion strategies are in place.
- Monitor, analyze, and report on key performance indicators related to marketing campaigns and lead generation.
- Use insights from data analysis to inform and adjust marketing strategies for optimal performance.
- Provide regular ROI reports and analyses to stakeholders.
- Continuously seek to innovate and improve marketing practices.

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