Role Purpose

Develop, execute and optimize strategic paid social media campaigns, ensuring flawless delivery while driving channel efficiencies, effectiveness, and optimal performance.

Key Accountabilities

• Serve as the thought leader and strategist for IHG's paid social media advertising efforts across all platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc).
• Develop and implement a data-driven paid social media strategy aligned with business objectives, maximizing brand awareness, lead generation, and conversions.
• Manage campaign budgets effectively, allocating resources strategically to achieve optimal performance.
• Utilize audience targeting tools to ensure ads reach the right people at the right time.
• Continuously monitor, analyze, and optimize campaign performance, making data-driven adjustments to maximize effectiveness.
• Stay up-to-date on the latest paid social media trends, platforms, and best practices, and implement these learnings into strategies.
• Generate comprehensive reports that measure campaign performance and provide actionable insights for future campaigns.
• Collaborate with cross-functional teams such as Creative Services, Content Marketing, and Media Effectiveness to ensure seamless campaign execution.
• Manage relationships with social media advertising platform representatives to stay informed on new features and opportunities.
• Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.

Education

• Bachelor's or Master's Degree in Marketing, Communications, Digital, Advertising, Business or a relevant combination of education and work experience.

Experience

• 5+ years of experience in paid social media management, with a focus on travel & hospitality (preferred).
• Experience using various social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
• Proven success in managing large social media advertising budgets and maximizing performance is essential.
• Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.

Technical Skills and Knowledge

• Proven experience developing and managing successful paid social media campaigns
• Strong understanding of social media advertising platforms and targeting options
• Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Experience with campaign management tools and reporting platforms
• Excellent communication and presentation skills
• Ability to work effectively in a fast-paced, team-oriented, deadline-driven environment
• Passion for social media and a keen understanding of how it can be leveraged to achieve marketing goals

At IHG, we've made a promise. As one of the world's leading hotel groups, we're here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journey?

We need people like you to make a difference and create exceptional experiences every single day. Don't just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.