Company Overview

Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.

What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.

You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you'll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.

Let's revolutionize healthcare, together. Join us and be a part of something extraordinary.

Position Summary

The Product Marketing Manager role is crucial within Empower as it drives the strategic marketing efforts that connect our innovative medications with the needs of healthcare providers and patients alike. In this role, you will play a pivotal role in ensuring that our products not only meet high-quality standards but also resonate deeply with our target audiences. Aligned with Empower's core values of prioritizing people, delivering exceptional service, maintaining uncompromising quality, and driving innovation, your work will directly impact how our medications contribute to happier, healthier lives.

Joining Empower means becoming part of a team dedicated to producing groundbreaking medications that improve healthcare outcomes nationwide. As a Product Marketing Manager, you will have the opportunity to shape the market strategy from conception through to commercialization, collaborating closely with cross-functional teams to integrate customer insights into product development. This role offers a stimulating environment where creativity and strategic thinking are celebrated, providing you with the platform to innovate and excel in a dynamic industry.

We invite driven and passionate individuals to consider this opportunity to contribute to our mission of expanding access to quality, affordable medications. At Empower, we are committed to fostering a culture of growth and empowerment, where your contributions will make a meaningful difference. If you are ready to join a team that values excellence, innovation, and making a positive impact in healthcare, we encourage you to apply and be part of our journey towards shaping the future of pharmaceutical marketing. Together, we can continue to innovate and elevate patient care while driving meaningful change in the healthcare landscape.

Duties and Responsibilities

• Supports the product marketing strategy from product conception through commercialization, ensuring alignment with market needs and strategic objectives.
• Collaborates closely with product development teams to ensure that customer insights are integrated into product design and development processes.
• Assists in driving product positioning, messaging, and adherence to brand standards to effectively communicate the value proposition of our products to target audiences.
• Manages product labels in coordination with other functional groups, ensuring compliance with regulatory requirements and consistency with brand standards.
• Develops product marketing assets, including product catalogs, sales materials, digital content, and packaging, to support sales efforts and drive demand.
• Partners with the campaign team to develop go-to-market strategies for new products, leveraging market insights and customer feedback to inform marketing campaigns.
• Collaborates with packaging teams to ensure that product packaging aligns with brand messaging and enhances the customer experience.
• Continuously seeks ways to optimize and streamline product marketing processes and tools.
• Implements measurement and reporting processes to evaluate the effectiveness of product marketing initiatives and drive continuous improvement.
• Fosters a collaborative and innovative environment within the product marketing function.
• Other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Knowledge and Skills

• Strong understanding of product positioning, messaging, and branding principles.
• Ability to assist in developing and executing go-to-market strategies that drive demand and revenue growth.
• Innovative mindset with a passion for finding new ways to drive efficiency and effectiveness in product marketing processes.
• Strong analytical skills and attention to detail, with the ability to measure and report on the effectiveness of product marketing initiatives.
• Excellent communication and collaboration skills, with the ability to effectively influence and align cross-functional teams.

Key Competencies

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in product marketing, with a track record of supporting innovative products to market.
• Experience working with cross-functional teams in product development and commercialization processes.
• Experience managing product marketing assets, such as labels, catalogs, sales materials, and packaging.

Employee Benefits, Health, and Wellness

• No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
• Onsite Health & Wellness - IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
• Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
• Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
• Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
• Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
• Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
• FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
• 401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
• Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
• Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
• Rewards & Recognition Program: Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck.

Additional Voluntary Benefits

• Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
• Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
• Critical Illness: Protect your finances from the expenses of a serious health issue.
• Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
• Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
• Legal Services: Access professional legal assistance to address concerns confidently.
• Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
• Pet Insurance: Care for your furry family members with our pet insurance coverage.
• Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.