Marketing Brand Manager

Job Summary:
Provide strategic recommendations to develop, establish and maintain marketing strategies for assigned Erlanger's Centers of Excellence and/or hospitals (marketing clients). Responsible for the day-to-day management of the marketing strategies and plans. Formulates, directs, manages and coordinates projects and marketing activities and takes an active role in all disciplines (marketing, creative, media, research, production and budget) from planning to completion. Serves as a daily contact between the assigned marketing client and the rest of the team. Effectively executes strategies, problem-solves and develops solid business relationships.

Education:
Required: B.S. Degree in marketing or communication-related degree or equivalent professional qualification.

Preferred:

Experience:
Required: 5-10 years experience in all aspects of developing, maintaining and implementing marketing strategies. Relevant healthcare knowledge.

Preferred:

Position Requirement(s): License/Certification/Registration
Required: N/A

Preferred: N/A
N/A

Department Position Summary:
Provide strategic recommendations to develop, establish and maintain marketing strategies for assigned Erlanger's Centers of Excellence and/or hospitals (marketing clients) as it relates to strategic goals. Responsible for the day-to-day management of the marketing strategies and plans. Manages/coordinates projects and takes an active role in all disciplines (marketing, creative, media, research, production and budget) from planning to completion. Serves as a daily contact between the assigned marketing client and the rest of the team. Effectively executes strategies, problem-solves and develops solid business relationships. Consistently evaluates the effectiveness and financial aspects of the marketing efforts as it relates to measurable ROI and shares findings with the team.