Marketing Coordinator

The Fountains Mill Cove is committed to the highest level of excellence and it shows in the quality of people we hire. If you take pride in being part of a friendly, respectful, caring, safe and collaborative environment, you belong with us. We are dedicated to providing quality continuing care and support while respecting the dignity of all individuals regardless of their race, gender, political preference, sexual orientation, genetics, religion, natural origin or creed.

The Marketing Coordinator provides marketing support to the sales staff to ensure the timely administration of sales and marketing efforts.

• Maintains and/or improves upon the occupancy level of the community in accordance with marketing and business plans. Utilizes sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Assists in the sales process by helping prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs. Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families. Provides appropriate community and company information to anyone who inquires. Completes weekly follow-up calls, letters, and tours as defined by the community marketing plan and as directed by the Sales and Marketing Director ).
• Coordinates and completes all activities needed for the sale and converts deposits to move-ins, including, but not limited to, visiting the prospect's home, health care providers, or other locations and ensuring that the required forms are completed by the prospect, his/her physician and family prior to move in.
• Communicates daily with Sales and Marketing Director and other key associates regarding the status of all prospective move-ins.
• Coordinates the move-in process for new residents in an efficient and welcoming manner, as needed. Ensures paperwork completion, residence preparation, mover scheduling, community support and resident orientation.
• Provides administrative support for the Marketing Department.
• Represents the community and increases awareness through participation in outside events, professional groups, and community involvement as directed by the Sales and Marketing Director. Uses relevant community knowledge and research to assist in planning, coordinating, and implementing monthly prospect and/or referral source activities and events as specified by the community marketing plan and SMD.
• May answer phone calls and log leads according to established protocol into the prospecting system.
• Assists Sales and Marketing Director with execution of marketing plans to achieve community occupancy goals.
• Prepares data for weekly and monthly reports. Provides sales performance information to Sales and Marketing Director .
• Maintains working knowledge of the lead management system and uses to develop reports. Inputs sales and marketing activities, as directed, in a timely manner and according to systems standards.