Marketing Coordinator

Description

Twin County Regional Hospital

Who We Are:

People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do. Twin County Regional Hospital is a 141-bed facility that includes acute care, ambulatory care, and emergency services. We offer a wide range of health care services, including emergency medicine, heart care, maternity care, sleep medicine, surgical services, and many more.

Where We Are:

In the heart of the Blue Ridge Plateau, in the middle of Virginia's famous Crooked Road, Carroll County is known for scenic mountain vistas plus hiking, fishing, golfing, canoeing, bird-watching, mountain music and annual festivals. We offer a wide range of outdoor activities, festivals, music, heritage, and arts and crafts. Music is a central theme in this area's history. The Crooked Road, Virginia's Heritage Music Trail, runs through the middle of Carroll County.

Why Choose Us:

• Health (Medical, Dental, Vision) and 401K Benefits for full-time employees
• Competitive Paid Time Off / Extended Illness Bank package for full-time employees
• Employee Assistance Program - mental, physical, and financial wellness assistance
• Tuition Reimbursement and Loan Assistance for qualified applicants
• Discounts with local vendors
• And much more...

Position Summary:

The Coordinator, Communications & Marketing, manages internal and external communications and community engagement strategies for Twin County Regional Healthcare and its affiliated entities under the supervision of a facility/regional Director. The Coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The Coordinator has a dotted line reporting relationship to the corporate Marketing and Communications teams.

Essential Functions:

To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

• Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
• Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
• Support online reputation management program.
• Foster community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management.
• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
• Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
• Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
• Manage annual department budget in partnership with corporate marketing team.
• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
• Regular and reliable attendance.
• Perform other duties as assigned.

Additional Information:

• Position primarily serves both internal and external customers.
• Access to and / or works with sensitive and / or confidential information.
• Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

KNOWLEDGE, SKILLS & ABILITIES:

The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: Associate degree and two years' experience required. Bachelor's degree (Journalism, Communications, Marketing or Public Relations-related field) preferred.

Experience: Entry level with some experience preferred

Skills and Abilities:

• Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.
• Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.
• Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.
• Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.
• Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.
• Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.
• Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

PHYSICAL AND MENTAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.

Noise level in the work environment is typical for an office and/or hospital environment.

Minimal overnight travel (up to 10%) by land and/or air.

Qualifications

See above

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