Marketing Solutions Manager - GBM, Global Gaming
San Francisco, California
Employer: TikTok
Industry: Marketing
Salary: Competitive
Job type: Full-Time
Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.
The Marketing Solutions Manager will be a key player in developing scaled marketing materials, from thought leadership to foundational guidance, focusing on delivering strategic and creative best practices to educate global gaming clients HOW they can succeed with Gaming on TikTok. They serve as strategic advisors to the business and structured in a way that will enable teams to influence and drive as much impact as possible.
Responsibilities
- Own core content creation, and partner with GBM functions on the executions and outputs to take this to market at scale.
- Identify and work with industry partners, external & internal, to validate and promote thought leadership at scale.
- Key player in building and managing compelling event agendas and programs for in-person events, webinars, and thought leadership , including crafting session topics and descriptions, and brainstorm innovative session formats to captivate and engage event attendees and audiences.
- Work with leadership to translate research studies, trend reports and solution sets into relevant external key messages which drive adoption across industry events, partner meetings and other high profile engagements.
- Works closely with regional and global stakeholders to set and drive the business agenda, taking input from MarSci, PSO and Global Teams and translating it into tangible and actionable assets that can be deployed and redeployed across a variety of audiences, from the global gaming industry at scale, internal sales teams and agency partners.
- Identifying potential thought leadership partners to amplify content, overseeing the planning, execution, and performance.
- Partner closely with the GBM Global Gaming Go-To-Market team functions and external production partners (Brand Studio, PR, Marcomms, etc) to ensure that marketing ideas are executed and adopted seamlessly - throughout internal social, PR, and web properties, and externally through industry engagements.
Qualifications
Minimum Qualifications
- Bachelor's degree in marketing, communications, or a related field.
- Strong acumen for writing (technical and/or copywriting) and visual storytelling, with an understanding and interest for how to bring strategic concepts to life through content and communication tactics.
- Excellent communication and collaboration skills, with the ability to work cross-functionally to achieve business goals. Comfortable speaking and presenting to senior leadership.
- Familiarity working with external partners, with the ability of having strategic conversations to achieve Global Gaming Marketing Business objectives .
- Extremely organized with great attention to detail and time management.
Preferred Qualifications
- Highly motivated with a a high level of initiative; open to helping with any task.
- Ability to juggle multiple projects at once in a fast-paced, results oriented environment.
- Experience navigating ambiguous and complex work environments, applying matrixed resources, services and platforms.
- Ability to thrive independently in a fast-paced environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to establish how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.
The Marketing Solutions Manager will be a key player in developing scaled marketing materials, from thought leadership to foundational guidance, focusing on delivering strategic and creative best practices to educate global gaming clients HOW they can succeed with Gaming on TikTok. They serve as strategic advisors to the business and structured in a way that will enable teams to influence and drive as much impact as possible.
Responsibilities
- Own core content creation, and partner with GBM functions on the executions and outputs to take this to market at scale.
- Identify and work with industry partners, external & internal, to validate and promote thought leadership at scale.
- Key player in building and managing compelling event agendas and programs for in-person events, webinars, and thought leadership , including crafting session topics and descriptions, and brainstorm innovative session formats to captivate and engage event attendees and audiences.
- Work with leadership to translate research studies, trend reports and solution sets into relevant external key messages which drive adoption across industry events, partner meetings and other high profile engagements.
- Works closely with regional and global stakeholders to set and drive the business agenda, taking input from MarSci, PSO and Global Teams and translating it into tangible and actionable assets that can be deployed and redeployed across a variety of audiences, from the global gaming industry at scale, internal sales teams and agency partners.
- Identifying potential thought leadership partners to amplify content, overseeing the planning, execution, and performance.
- Partner closely with the GBM Global Gaming Go-To-Market team functions and external production partners (Brand Studio, PR, Marcomms, etc) to ensure that marketing ideas are executed and adopted seamlessly - throughout internal social, PR, and web properties, and externally through industry engagements.
Qualifications
Minimum Qualifications
- Bachelor's degree in marketing, communications, or a related field.
- Strong acumen for writing (technical and/or copywriting) and visual storytelling, with an understanding and interest for how to bring strategic concepts to life through content and communication tactics.
- Excellent communication and collaboration skills, with the ability to work cross-functionally to achieve business goals. Comfortable speaking and presenting to senior leadership.
- Familiarity working with external partners, with the ability of having strategic conversations to achieve Global Gaming Marketing Business objectives .
- Extremely organized with great attention to detail and time management.
Preferred Qualifications
- Highly motivated with a a high level of initiative; open to helping with any task.
- Ability to juggle multiple projects at once in a fast-paced, results oriented environment.
- Experience navigating ambiguous and complex work environments, applying matrixed resources, services and platforms.
- Ability to thrive independently in a fast-paced environment.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .
Created: 2024-04-21
Reference: A00535
Country: United States
State: California
City: San Francisco
ZIP: 94130
Similar jobs:
-
Sr. Business Development Manager, Digital Solutions
Ecolab in San Francisco, California -
Generative AI Field Solutions Architect Manager
Google in San Francisco, California -
Senior Optical System & Integration Manager - Optical Solutions
Koch Industries in Fremont, California💸 $240000 per year -
Private Capital Solutions Relationship Manager
MSCI Inc in San Francisco, California💸 $120500 - $157000 per year -
Program Manager, Infrastructure Supply Chain Solutions
Meta in Menlo Park, California -
Client Solutions Manager, FinServ - Los Angeles
TikTok in Los Angeles, California -
Partner Solutions Manager
Meta in Los Angeles, California -
Supply Chain Solutions Program Manager
Meta in Fremont, California -
Client Solutions Manager, Automotive
Meta in Los Angeles, California -
Solutions Product Manager
Apple in Cupertino, California -
Manager, Solutions Architecture, Cyber/ISV Startups
Amazon in San Francisco, California💸 $135200 per year -
Senior Manager, IT Solutions Architecture - Transmission & Distribution [HYBRID]
Southern California Edison (SCE) in Rosemead, California -
Technical Solutions Consultant Manager, Android Partner Engineering
Google in Mountain View, California -
Global Product Solutions and Operations Manager, Search Ads
TikTok in Los Angeles, California -
Genomics Account Manager, Global Healthcare Innovation Solutions
Amazon in San Francisco, California💸 $114300 per year -
Nature-Based Solutions Technical Manager
State Of California in Sacramento, California -
Strategic Partner Manager, Channel Partner, Google Customer Solutions
Google in Los Angeles, California -
Revenue Cycle Payer Solutions Manager - Remote
UnitedHealth Group in San Diego, California💸 $88000 - $173200 per year -
Manager, IS Commercial Data & Solutions Architect (Remote)
Jazz Pharmaceutical in Carlsbad, California💸 $117600 - $176400. per year -
Business Development Manager - Enterprise Partnership and Solutions
TikTok in San Jose, California