Marketing Strategic, Planning and Operations Manager - Reality Labs

Marketing Strategic, Planning and Operations Manager - Reality Labs

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Menlo Park, CA • New York, NY

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Meta is looking for a Planning & Operations Manager to support the Reality Labs Marketing organization. This role is responsible for supporting the annual planning process, ongoing strategic priority management, cross-functional operations and process management and optimization and strategic financial liaison to business priorities. This role drives efficiency and accountability towards the top-down highest order business goals within the Reality Labs marketing organization. We are looking for someone who thrives in a fast-paced environment, is an experienced operations expert, is skilled at leading complex cross-functional initiatives with executive-level leadership and is a sharp strategic and operations thinker. This person should see the value in creating inclusive spaces when solving hard problems and recognize diverse perspectives. This is a highly cross-functional role that partners closely with marketing leaders to ensure that smart strategies are set, initiatives are rigorously prioritized, concrete plans are developed, and that our teams are organized to succeed. This role is integral in driving operational excellence in our marketing organization.The ideal candidate has experience in business strategy, strategic and operational planning, exec-level communication and stakeholder management. This person is a data-driven self-starter and problem solver. This role will report to the Lead of Planning and Operations for Reality Labs Marketing

Marketing Strategic, Planning and Operations Manager - Reality Labs Responsibilities

• Develop marketing strategy, including annual and ad hoc planning processes


• Build investment cases to land annual plan and incremental asks, including driving trade-off discussions


• Help remove roadblocks, escalate misalignments and ensure teams are set up for successful execution


• Define and track org-level goals


• Lead org-level strategic projects, as needed and as bandwidth permits


• Identify and structure emerging misalignments and develop solutions (both within team and across orgs)


• Communicate up, down, and across org to ensure transparency, alignment, and advocacy


• Identify opportunities to build and improve on strategic marketing, planning, and operations processes to support the Marketing organization, working with relevant cross-functional partners within and beyond the immediate team


• Distill business insights from how we're managing resources and headcount across portfolio


• Work with cross-functional partners including finance, HR, Media, Insights, and Brand to enable informed business decisions such as program and market prioritization and resource allocation


• Design, operationalize, and manage processes that enable the marketing team to move fast and do awesome things


• Lead organizational operations such as talent planning, resourcing, and headcount management, restructures, employee experience, and leadership meetings


• Collaborate with partner organizations and cross-functional teams on cross-organizational projects and alignment opportunities, including best practice sharing, goaling, and measurement


• May lead other org engagement activities, such as internal communications, as bandwidth permits

Minimum Qualifications

• Bachelor's degree


• 5+ years of experience in marketing operations, strategy, planning or program management


• Experience working in a fast-paced entrepreneurial marketing environment, embracing flex between strategic thinking and hands-on execution


• Experience with consumer brands, hardware, retail, and/or emerging technology


• Process oriented with proven project management experience


• Success leading complex, cross-functional initiatives under tight deadlines and communicating about those initiatives clearly and simply


• Experience navigating varying cross-functional challenges and priorities to drive unified alignment and clear decisions


• Simplification of processes, problems, and strategies


• Business strategy presentation development: experience in executive level deck authoring, executive communication and excel development


• Business and/or Marketing finance knowledge: experience supporting finance in driving strategic financial decisions towards business goals and priorities.

Preferred Qualifications

• Executive experience: experience working with and navigating various executive leadership styles.


• Experience handling complex financial data inputs


• Advanced excel experience

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .

$96,000/year to $143,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.