Media Manager, Brand

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles 'n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.

Brand

Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We're always searching the center store for the next exciting product to add to our portfolio, and right now, we're growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That's where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Post Consumer Brands is seeking a Media Manager to help build and execute data driven media and marketing programs to support priority brands. Planning, measuring and optimizing digital and traditional media programs is a key part of this role. Proven ability to not only drive results but communicate the impact of these results is crucial. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.

Responsibilities and Accountabilities

• Media Planning
  • Digital and traditional media campaign planning, activation, and optimization across national and retail tactics
  • Plan media budgets by brand across wide variety of channels including TV, OLV, display, paid social, retail media, search and PR
  • Lead media capabilities evaluations and provide recommendations for future spend with media agency
  • Own full funnel supports plans by brand
• Media Measurement
  • Outline measurement goals for media spend by brands across the funnel
  • Translate data into actionable insights, identifying opportunities and risks
  • Assess media performance on key metrics (reach, frequency, engagement, ROAS, iROAS, etc) and communicate impact of programs to the broader organization
  • Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
• Creative Strategy
  • Support associate marketing manager creative flow process (initial requests, feedback, internal & external reviews, deployment) to ensure successful launch by channel
  • Lead process for creative optimizations & testing strategies, including A/B testing at key customers
• Strategic Collaboration
  • Work with cross-functional teams including Brand, Sales, & MarComm
  • Combine brand insights with sales priorities & deploy into media investments
  • Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
  • Educate partners on the changing landscape of media
  • Effectively educate and communicate impact of media plans to brand partners and leadership teams

Working Location : Hybrid

• This role is located at the Lakeville, MN Corporate office
• Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid

Qualifications

Education

• BA required. Marketing, Communications, or Journalism preferred.

Experience

• 5-7 years marketing, media planning, and/or strategy experience
• Digital experience on agency or client side required

• Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
• Transparency: are direct, factual, and straight-forward
• Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
• Critical thinker with strong, proven analytical skills
• Detail oriented with excellent organization skills

• Experience in multiple digital media channels, search, programmatic and social experience preferred
• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities

• Excellent written, communication, and presentation skills