Mkt Director Strategy and Growth - Brazos Valley & East Texas

Overview

Baylor St. Luke's Medical Center is an 881-bed quaternary care academic medical center that is a joint venture between Baylor College of Medicine and CHI St. Luke's Health. Located in the Texas Medical Center the hospital is the home of the Texas Heart® Institute a cardiovascular research and education institution founded in 1962 by Denton A. Cooley MD. The hospital was the first facility in Texas and the Southwest designated a Magnet® hospital for Nursing Excellence by the American Nurses Credentialing Center receiving the award five consecutive times. Baylor St. Luke's also has three community emergency centers offering adult and pediatric care for the Greater Houston area.

Under the direction of the Region CSO and market strategy leadership, the Market Director of Strategy & Growth directs and executes the implementation of broad business objectives at a Market or care setting level.

Drives profitable growth and expansion of services for the market and Region by facilitating the planning, design, implementation and maintenance of Strategy and growth functions including: strategic planning, program, service line and service development; capital planning and acquisition, and physician alignment strategy and development planning .

Provides objective research and analysis that enables leadership teams to make informed decisions and achieve strategic growth.

Directs and motivates subordinates and project teams to achieve functional goals and carry out initiatives.

May oversee Market/ Care Setting independent Physician Recruitment.

This Mkt Director will support our rural market sector in Brazos Valley (College Station, Tx) and East Texas (Lufkin, Tx) locations which consists of 8 hospitals .

Experience in Healthcare Strategy is a MUST and will be Required when considering prior experience and qualifications.

This position requires someone with more than only a sales background.

MBA or MHA Preferred

Responsibilities

Planning : Works with market leadership and facilitates the development of strategic plans focused on market position, growth, network development, and diversification. Facilitates Service Line plan development and implementation in partnership with service line leadership.

Growth Initiatives/ Business Development: Directs and executes the implementation and deployment of strategies and broad business objectives at a market or care setting level. Leads business development for key programs and services and supports. Supports master plan development. Proactively works with key business units on their strategies, initiatives, and/or other business development activities that are aligned with the strategic plan. Manages initiatives including development and writing of certificate of need applications, market assessments, white papers, business plans, innovation and growth plans, strategic plans and any other applicable research and planning activities.

Business and Tactical Plans: Creates, implements and monitors business and tactical plans that are aligned with key business and strategic initiatives. Develops and plans service lines. Develops and supports implementation of plans for assigned service lines and aligns goals and objectives and performance metrics of key stakeholders.

Assessment and Analysis : Partners with analytics team to develop and provide objective data and synthesized analysis that enables Market leadership to make informed decisions and achieve strategic growth. Ensures credible and current access to strategic market intelligence; monitors and analyzes trends in the environment. Provides synthesis of analysis and recommendations for service line development, implementation and rationalization. Runs complex analysis, forecasts and builds data models.

Stakeholder Engagement: Works with key internal and external stakeholders including physicians to ensure growth strategies are effectively deployed and results are monitored. Promotes corporation and ensures positive stakeholder relations through active community engagement.

Physician Strategy/ Physician/ Development Planning: Implementation of Physician Development / Alignment strategy in concert with Physician Enterprise and Market leadership. Oversees Physician Workforce planning/ and provider development plans.

Provider Recruitment: As part of overall physician development strategy, responsible for physician recruitment process for independent providers including: candidate identification, screening and site visits; legal contracting and onboarding. Collaborates with Physician Enterprise regarding recruitment and retention of employed providers.

Partnerships, Acquisitions and Integration: Identifies opportunities to strengthen the market position through integration of innovative partnerships and models. Supports market level strategic acquisition activities including assessing ventures, business plans development, informing negotiations, and participation in due diligence, implementation and integration planning, post-transition integration, and monitoring.

Management and Budget: As appropriate, plans, directs and evaluates the work of subordinate management in accordance with the content, spirit and intent of applicable internal/external regulations and standards for human resource management. Motivates subordinates to achieve functional goals and carry out initiatives efficiently and with regard to cost and quality. Exercises effective cost control by monitoring and adjusting expenses as needed to stay within budget.

Other Duties: Partners with other Growth functions locally, regionally and nationally including marketing, communications, and sales to develop and implement market strategies and growth plans. Partners with operations and clinical functions to implement strategies and growth plans. Performs other duties and projects as assigned by manager.

Qualifications

Required Education and Experience:

Bachelor's degree in related field required and/or additional job related experience may be substituted in lieu of the degree.

Masters degree strongly preferred.

Minimum of 7 years of experience in healthcare strategy, business development or related field required and 3-5 years of management experience required.

Required Minimum Knowledge, Skills, Abilities & Training:

• Strong understanding of healthcare trends, regulations, and best practices; ability to apply this knowledge appropriately to diverse situations.
• Strong strategic thinking and problem-solving abilities. Understanding of the importance of 'big picture' thinking and planning and ability to apply organizational acumen to identify and maintain focus on key success factors for the organization.
• Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences. Excellent presentation skills.
• Ability to work collaboratively with cross-functional teams and leaders.
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent interpersonal skills and collaborative work style.
• Ability to work in a large geographically diverse system.
• Strategic Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
• Ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment.
• Knowledge of business development tools, techniques and approaches. Ability to explore and develop potential areas of business growth for the organization.

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