On Premise Event Manager

Reporting to the Sr. Manager of On Premise Marketing, you will be responsible for the development, management, production and success of all regional sponsored festivals and On Premise Events in your regions. You will work with Culture Marketing, On Premise, Brand, Consumer Collecting, Retail Marketing, Distribution and outside vendors to increase our presence within the festival and On Premise event landscape. You will ensure quality event execution and lead the negotiation and contract process for marketing and sales with event partners. Success will be measured through improving our brand image and increasing consumer pull at the top festivals and On Premise events in the regions.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  PLANNING AND PRODUCTION
  
  
  Achieve festival targets, goals, 360 plans, production guidelines and standard event procedures to ensure consistency across Red Bull supported festivals and On Premise events
  
  Lead development process of all festival and On Premise event plans ensuring agreement with HQ On Premise Marketing goals
  
  Engage sales and distribution teams to activate bull ring following festival usage campaign guidelines and execution standards
  
  Lead the forecasting of event infrastructure (festival/On Premise event tools) in each region
  
  Implement best practices to maximize brand presence and consumer pull following HQ festival/On Premise event strategy
  
  Coordinate on-site activations, distribution and visibility with event partners and concessions
  
  Manage festival/On Premise event recaps and reporting, coordinate kick off meetings, manage conference calls and lead 360 activation planning
• 
  
  ON AND OFF-SITE EXECUTION
  
  
  Manage all on-site staff including roles/responsibilities, credentials, and executional performance related to festivals and On Premise events
  
  Coordinate delivery, set-up and strike schedules for all event infrastructure and activations
  
  Work with festival and event production partners to secure proper storage facilities for our infrastructure
  
  Manage festival and On Premise event concessionaires and production partners to ensure perfect on-site execution
  
  Manage external third-party production companies to ensure our premium execution standards
  
  Lead 360 activation planning by partnering with internal department leads including Culture Marketing, On Premise, Brand, Consumer Collecting, Retail Marketing and Distribution
  
  Partner with HQ teams on new tool development, creation and implementation
  
  Establish and strengthen new and current festival/vendor relationships ensuring that we are seen as an essential partner to festival and On Premise event success
• 
  
  BUDGET AND LEGAL
  
  
  Lead all contract negotiations
  
  Work with our legal team and event partners to implement contracts
  
  Manage festival and On Premise event budgets
  
  Improve budget and legal structure where needed

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years of experience in live event production and understanding of experiential marketing
• Festival experience required
• Experience creating large-scale programs, campaigns or projects
• Negotiation and budget management experience
• Project Management experience
• Must have a valid Drivers License
• Bachelor's degree preferred or equivalent work experience
• Must be fluent in English, additional language skills an advantage

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

PhiladelphiaPennsylvania, United States

United StatesRed Bull North America



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