Performance Media Manager

Job ID: 24-05228 Performance Media Manager
San Francisco, CA Hybrid
18 Months
$59.9 per hour on W2

As Performance Media Manager you will be accountable for driving acquisition and engagement programs for Document Cloud products. We are a group who values data and creativity equally, continuously seeking the best of left and right brain approaches.
In this critical role, you'll focus on building innovative performance media programs and relevant customer experiences to drive acquisition of new customers. Your challenge is to develop a performance media strategy and grow annual recurring revenue (ARR). You'll be helping to shape customer marketing strategy across paid social, and programmatic media. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Marketing Analytics, Studio, Business Unit, and Web teams.
What you'll do:
Actively support Campaign and Go-to-Market team's objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing customers.
Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign
Develop and execute detailed testing plans
Own 1st party audience targeting segmentation and suppression strategy to ensure minimal overlap
Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy
Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.
Work with our external agency to drive forward our Mobile App Program. This includes analyzing/optimizing weekly performance, creation/execution of testing plans and occasionally diving into the operations side, ensuring accurate tracking and reporting.
Craft meaningful insights for weekly and quarterly reports
Support quarterly business reviews and campaign wrap-ups
Regularly contribute to media standards and campaign processes
Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets
Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion
Continuously test creative and placements

Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency
Proven expertise in performance media, across Programmatic Display, and Paid Social
In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, but not required (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.
Hands on experience managing Mobile App channels like Google App Campaigns, Apple Search Ads and mobile DSPs. Knowledge with MMPs a plus.
Understanding of the changing mobile app industry and its impact on tracking/reporting capabilities.
Understanding of ASO a plus, but not required.
Ability to learn our technology, products, and systems quickly
Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action
Ability to work effectively within a team in a fast-paced, growth environment
Ability to plan, manage and work on multiple projects and schedules
Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
Clear communicator to deliver POVs with solid rationale
Ambition to grow with the company and take on more responsibility