Intuit is looking for a highly passionate, customer-obsessed individual and aspiring leader to fill a key position as a Principal, Go-to-Market Strategy for the External APIs business at Intuit. The External APIs business team is looking for a talented and experienced individual who will be responsible for business and go-to-market strategies to build a trajectory-changing business from the ground up. This individual will report to the Director, Business Leader, and External APIs, and will have significant exposure across internal functions and executive teams. This individual will possess an outstanding ability to analyze problems and apply quantitative and analytical approaches.

Responsibilities

• Deliver integrated GTM plans with validation across API capability teams, security, privacy, legal, compliance, finance, fraud & risk mitigation and other Intuit teams
• Develop qualitative and quantitative insights to define product-market fit hypotheses and API product value propositions. Anticipate opportunities and risks.
• Conduct user and competitive research to deliver executive-facing business cases that prioritize API capabilities for external developers
• Prioritize customer segments and deliver customer target lists for sales pursuit of the identified API Products. Deliver TAM, opportunity size, and order of priority
• Business model - Develop innovative business models including channels to markets
• International markets analysis - Develop the business case for expanding GTM with prioritized international markets and develop an actionable plan working with internal teams like Legal, Privacy, Compliance, and Finance
• Work closely with sales, sales engineering, support, and product management to absorb customer feedback, iterate, and innovate on initial go-to-market strategy
• Outline investment and resource allocation to build businesses and new API Product lines
• Maintain a pulse on competitive announcements and approaches including exec-facing summaries
• Provide ongoing partnership and guidance as internal teams test and operationalize the strategies
• Establish and track key success metrics, and ensure resources are allocated effectively
• Collaborate closely with product marketing to guide and support the development of GTM assets