Product Marketing Intern

We are looking for a talented product marketing intern to help us grow traffic and sales for our online store, supporting GED learners and teachers. The GED Marketplace hosts approximately 35-40 products from a variety of GED test prep publishers, and we'd like to expand our customer base through a variety of awareness strategies, including:

• Social Media posts and promotions
• Email marketing
• Online advertising
• Influencer campaigns
• Affiliate marketing

The product marketing intern will work with the product team to identify goals for the marketing campaign, track data to determine what's working and not working, and help create original text for social media posts and email copy, and possibly short form video content. They will also talk with publishing partners, influencers, and potential strategic partners for affiliate agreements, and interface with a variety of departments within GED Testing Service, including the Marketing Department, Operations, Technology, and others. They will monitor posts, report on campaign success, and research competitors for best practices.

The product marketing intern should have good communication and basic copywriting skills. They will report to the Product Director who will guide them on the goals for the summer internship, help them set measurable success metrics, and introduce them to people within the business to drive product marketing activities. At the end of the internship the product marketing intern will have run a small campaign and reported the outcomes to the department.

Requirements:

• Some experience in content management
• Basic copywriting skills
• Ability to deliver creative content (text, image and video)
• Proficient in MS Office (Excel and PowerPoint, in particular)
• Familiarity with content scheduling tools
• Web design capability is desired, but not required
• Great written and verbal communication skills
• Sophomore, Junior or Senior grade level

Term of Internship

• May - August 2024
• Start dates/end dates are negotiable
• $20/hour, 40 hours/week
• 12-14 weeks depending on availability

More about GED Testing Service and Pearson below. GED Testing Service is in the Workforce Skills division of Pearson.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Workforce Skills

Schedule: FULL_TIME

Workplace Type:

Req ID: 15689

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