Public Relations Coordinator - A (PED #10108046)
Santa Fe, New Mexico
Employer: State of New Mexico
Industry: Business & Financial Operation
Salary: $36.91 per hour
Job type: Full-Time
$23.07 - $36.91 Hourly
$47,989 - $76,782 Annually
This position is a Pay Band 65
Posting Details
THIS POSTING WILL BE USED FOR ONGOING RECRUITMENT AND MAY CLOSE AT ANY TIME. APPLICANT LISTS MAY BE SCREENED MORE THAN ONCE. THIS POSTING WILL REMAIN OPEN UNTIL POSITION HAS BEEN FILLED.
Position may be operating through our satellite office in Albuquerque, NM based on home address.
AGENCY
VISION: ROOTED IN OUR STRENGTHS - Students in New Mexico are engaged in a culturally and linguistically responsive educational system that meets the social, emotional, and academic needs of ALL students.
MISSION: EQUITY, EXCELLENCE AND RELEVANCE - The New Mexico Public Education Department partners with educators, communities, and families to ensure that ALL students are healthy, secure in their identity, and holistically prepared for college, career, and life.
The PED Public Information and Communications Office: The Public Education Department strives to meet the needs of all students, educators and constituents of New Mexico by offering open and transparent communications surrounding our agency¿s work. The Public Information and Communications Office handles media communications, public relations and requests for public information. Additionally, the Communications Office produces, edits and supports the development of several communications products and publications.
Why does the job exist?
The PR Coordinator collaborates with the Director of Communications (Public Information Officer) to develop and implement a digital media strategy and PR strategy to engage families, educators, and other education partners with the agency. This key position on the communications team is critical in managing and increasing brand awareness and in helping to convey and further the mission, vision, and goals of the agency via its various channels to reach a variety of constituents in order to promote transparency, convey a positive image for the agency, and establish the agency as the primary source of information about education in New Mexico.
How does it get done?
This position will have key responsibilities in developing and executing strategies for public relations and marketing through the agency's various digital channels. These strategies should be designed with transparency and to convey critical and helpful information to all NMPED constituent groups. This position will (1) design, schedule, post, monitor and report on branded digital media campaigns as well as posts, web content, and video; (2) coordinate, shoot, and edit video and other digital media within the branding framework; (3) update and improve web content via a content management system, (4) quickly and efficiently create branded graphics to support various initiatives, campaigns, and programs; (5) provide analytics to the PIO, communications team, NMPED cabinet, and other partners as needed; (6) incorporate strategies and insights to best engage the public; (7) assist the communications team in designing and delivering digital assets as needed during events, school visits, and other field work, and (8) monitor brand compliance across the agency ensuring that all divisions and bureaus are coherent in their branding and messaging.
Who are the customers?
Educators, families, district and charter school staff, administrators, decision-makers, legislators, educational experts, child and family advocates, other state agencies, the Office of the Governor, and the public at large.
Ideal Candidate
The ideal candidate will:
- Have experience and keen instincts in digital media and public relations, including being responsive, creative, and proactive.
- Have experience in developing digital media strategies and messaging, be aware of social media and digital trends, and have a sense of how and when to execute for the agency.
- Bring flexibility, positive energy, and political acumen to a work landscape that is fast-paced and ever-changing.
- Understand the mission, vision, goals, and values of the agency and how to incorporate them seamlessly into a PR strategy that is inclusive, equitable, and responsive to NM's diverse population.
- Have strong writing, editing, and proofreading skills and can execute tasks quickly with attention to detail and accuracy.
- Have strong graphic design and visual skills, including but not limited to creating powerful images and videos to develop a broad range of digital assets.
- Project the utmost professionalism when responding to the public, colleagues, high-profile government official, and journalists
- Actively build relationships with internal and external partners/customers.
Minimum Qualification
Bachelor's degree in Business Administration with an emphasis in marketing and two (2) years of experience in journalism, advertising and and/or marketing. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling six (6) years may substitute for the required education and experience.
Substitution Table
These combinations of education and experience qualify you for the position:
Education Experience Education Experience 1 High School Diploma or Equivalent AND 6 years of experience OR High School Diploma or Equivalent AND 6 years of experience 2 Associate's degree in the field(s) specified in the minimum qualification AND 4 years of experience Associate's degree or higher in any field AND 6 years of experience 3 Bachelor's degree in the field(s) specified in the minimum qualification AND 2 years of experience 4 Master's degree or higher in the field(s) specified in the minimum qualification AND 0 years of experience
• Education and years of experience must be related to the purpose of the position.
• If Minimum Qualification requires a specific number of "semester hours" in a field (e.g. 6 semester hours in Accounting), applicants MUST have those semester hours in order to meet the minimum qualifications. No substitutions apply for semester hours.
Employment Requirements
Must possess and maintain a valid New Mexico's Driver's License.
Working Conditions
Work will be performed primarily in an office setting, but on occasion will be performed in the outdoors during all types of weather conditions and in close proximity to fish and wildlife. Weekend and varied hours occasionally will be required for this position. Must be able to lift 60 pounds and operate computers and photography equipment.
Supplemental Information
Do you know what Total Compensation is? Click here
Agency Contact Information: Janelle Garcia (505) 709-5543 or Email
For information on Statutory Requirements for this position, click the Classification Description link on the job advertisement.
Bargaining Unit Position
This position is not covered by a collective bargaining agreement.
$47,989 - $76,782 Annually
This position is a Pay Band 65
Posting Details
THIS POSTING WILL BE USED FOR ONGOING RECRUITMENT AND MAY CLOSE AT ANY TIME. APPLICANT LISTS MAY BE SCREENED MORE THAN ONCE. THIS POSTING WILL REMAIN OPEN UNTIL POSITION HAS BEEN FILLED.
Position may be operating through our satellite office in Albuquerque, NM based on home address.
AGENCY
VISION: ROOTED IN OUR STRENGTHS - Students in New Mexico are engaged in a culturally and linguistically responsive educational system that meets the social, emotional, and academic needs of ALL students.
MISSION: EQUITY, EXCELLENCE AND RELEVANCE - The New Mexico Public Education Department partners with educators, communities, and families to ensure that ALL students are healthy, secure in their identity, and holistically prepared for college, career, and life.
The PED Public Information and Communications Office: The Public Education Department strives to meet the needs of all students, educators and constituents of New Mexico by offering open and transparent communications surrounding our agency¿s work. The Public Information and Communications Office handles media communications, public relations and requests for public information. Additionally, the Communications Office produces, edits and supports the development of several communications products and publications.
Why does the job exist?
The PR Coordinator collaborates with the Director of Communications (Public Information Officer) to develop and implement a digital media strategy and PR strategy to engage families, educators, and other education partners with the agency. This key position on the communications team is critical in managing and increasing brand awareness and in helping to convey and further the mission, vision, and goals of the agency via its various channels to reach a variety of constituents in order to promote transparency, convey a positive image for the agency, and establish the agency as the primary source of information about education in New Mexico.
How does it get done?
This position will have key responsibilities in developing and executing strategies for public relations and marketing through the agency's various digital channels. These strategies should be designed with transparency and to convey critical and helpful information to all NMPED constituent groups. This position will (1) design, schedule, post, monitor and report on branded digital media campaigns as well as posts, web content, and video; (2) coordinate, shoot, and edit video and other digital media within the branding framework; (3) update and improve web content via a content management system, (4) quickly and efficiently create branded graphics to support various initiatives, campaigns, and programs; (5) provide analytics to the PIO, communications team, NMPED cabinet, and other partners as needed; (6) incorporate strategies and insights to best engage the public; (7) assist the communications team in designing and delivering digital assets as needed during events, school visits, and other field work, and (8) monitor brand compliance across the agency ensuring that all divisions and bureaus are coherent in their branding and messaging.
Who are the customers?
Educators, families, district and charter school staff, administrators, decision-makers, legislators, educational experts, child and family advocates, other state agencies, the Office of the Governor, and the public at large.
Ideal Candidate
The ideal candidate will:
- Have experience and keen instincts in digital media and public relations, including being responsive, creative, and proactive.
- Have experience in developing digital media strategies and messaging, be aware of social media and digital trends, and have a sense of how and when to execute for the agency.
- Bring flexibility, positive energy, and political acumen to a work landscape that is fast-paced and ever-changing.
- Understand the mission, vision, goals, and values of the agency and how to incorporate them seamlessly into a PR strategy that is inclusive, equitable, and responsive to NM's diverse population.
- Have strong writing, editing, and proofreading skills and can execute tasks quickly with attention to detail and accuracy.
- Have strong graphic design and visual skills, including but not limited to creating powerful images and videos to develop a broad range of digital assets.
- Project the utmost professionalism when responding to the public, colleagues, high-profile government official, and journalists
- Actively build relationships with internal and external partners/customers.
Minimum Qualification
Bachelor's degree in Business Administration with an emphasis in marketing and two (2) years of experience in journalism, advertising and and/or marketing. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling six (6) years may substitute for the required education and experience.
Substitution Table
These combinations of education and experience qualify you for the position:
Education Experience Education Experience 1 High School Diploma or Equivalent AND 6 years of experience OR High School Diploma or Equivalent AND 6 years of experience 2 Associate's degree in the field(s) specified in the minimum qualification AND 4 years of experience Associate's degree or higher in any field AND 6 years of experience 3 Bachelor's degree in the field(s) specified in the minimum qualification AND 2 years of experience 4 Master's degree or higher in the field(s) specified in the minimum qualification AND 0 years of experience
• Education and years of experience must be related to the purpose of the position.
• If Minimum Qualification requires a specific number of "semester hours" in a field (e.g. 6 semester hours in Accounting), applicants MUST have those semester hours in order to meet the minimum qualifications. No substitutions apply for semester hours.
Employment Requirements
Must possess and maintain a valid New Mexico's Driver's License.
Working Conditions
Work will be performed primarily in an office setting, but on occasion will be performed in the outdoors during all types of weather conditions and in close proximity to fish and wildlife. Weekend and varied hours occasionally will be required for this position. Must be able to lift 60 pounds and operate computers and photography equipment.
Supplemental Information
Do you know what Total Compensation is? Click here
Agency Contact Information: Janelle Garcia (505) 709-5543 or Email
For information on Statutory Requirements for this position, click the Classification Description link on the job advertisement.
Bargaining Unit Position
This position is not covered by a collective bargaining agreement.
Created: 2024-08-27
Reference: 146590
Country: United States
State: New Mexico
City: Santa Fe
ZIP: 87505
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