Search Product Operations - Creator Search Insights - Trust & Safety - San Jose

Responsibilities

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About
Building a world where people can safely discover, create and connect. The Trust & Safety (T&S) team at TikTok helps ensure that our global online community is safe and empowered to create and enjoy content across all of our applications. We have invested heavily in human and machine-based moderation to remove harmful content quickly and often before it reaches our general community.

It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance.This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.

About the team
The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV. This role involves reading, viewing, listening and examining user-generated content to ensure they comply with community guidelines.

Responsibilities:
- Responsible for the content ecosystem building through a variety of product operations. Ultimately, driving the product user growth, engagement and retention.
- Product Strategy & Optimization: develop and execute a product vision that aligns with the objective. Monitor product performance metrics and iterate on features based on data insights. Conduct case analysis/research to find growing opportunities.
- Go-to Market Strategy: develop and execute marketing&communication strategy to promote the product. Deliver marketing plans, product messaging, resource allocation and expand market entry.
- Campaign management: Plan and execute integrated marketing campaigns to drive product awareness, demand, and engagement. Monitor campaign performance, analyze results, and optimize strategies to achieve desired outcomes.
-Cross-functional collaboration: Collaborate with cross-functional teams to explore potential growth opportunities. Actively communicate with internal stakeholders, such as content ops, PM, engineers to ensure project efficiency and get good results.
- Performs other duties as assigned

Qualifications

Minimum Qualifications
- Bachelor's degree or above, at least 3 year's experience in social media or digital industry.
- Knowledge about marketing & product operation, basic understanding of search. Familiar with social media and video/streaming platforms.
- Excellent communication skills, and project management skills. Experienced in cross-team collaboration, able to push different stakeholders to meet the overall goal.
- Excellent data skills, able to analyse data and provide valuable insights independently.
- Proactive and solution-oriented, with the ability to identify problems and implement effective solutions.

Preferred Qualifications
- Knowledge about TikTok and search engines, familiarity with social media and video/streaming platforms
- An in-depth understanding of local culture and familiarity with the Internet usage habits of local users

Trust & Safety recognises that keeping our platform safe for TikTok communities is no ordinary job which can be both rewarding and psychologically demanding and emotionally taxing for some. This is why we are sharing the potential hazards, risks and implications in this unique line of work from the start, so our candidates are well informed before joining.We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

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