Senior Analyst-Marketing

New York, New York


Employer: American Express
Industry: Marketing
Salary: Competitive
Job type: Full-Time

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you're finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.

Where is this role located within American Express?

The Enterprise Comms & MarTech Experiences (ECMX) team is a global organization that sits within Enterprise Digital & Data Solutions (EDDS). It is American Express' marketing services centre of excellence with the charter of powering high quality, efficient, user-centric digital marketing experiences that accelerate business growth through optimized enterprise MarTech & MarOps solutions.

This role sits within Enterprise MarOps Solutions within ECMX. The EMS organization is a global team responsible for consultation and execution of US and international marketing campaigns including channel set-up and deployment. Additionally, this organization leads creative review & approval processes for all US marketing content & creative. This team conducts process solution design & optimization, providing inputs into MarTech transformation.

How will you make an impact in this role?

  • Provide comprehensive marketing campaign consultation, solution design and execution services to Marketing partners across US Marketing Partners in support of American Express' strategic priorities.
  • Activities include deep knowledge of the marketing campaign execution journey to provide consultation and guidance on Pre-Execution Campaign Planning, Marketing Offer Governance, Campaign/Offer Set-up, Creative Development/Review/Approval, Channel Setup, Targeting & Eligibility, and Post-Launch Activities.
  • Collaborate with key stakeholders including Marketing, Product, GCO/Legal, Compliance, Channel Delivery to align on campaign objectives, feasibility, and overall risk - ensuring we can deliver on the promise to our customers.
  • Monitor and analyze data, assess trends and determine actions to optimize business and operational performance.
  • Partner with MarTech Product teams and other stakeholders to identify and implement process transformation opportunities across the marketing lifecycle - with a focus on driving speed to market, agility and improved quality metrics.
  • Build AXP Marketing Operations expertise - understand the possibilities/nuances of AXP MarTech products, processes & capabilities available to our marketing partners.
  • Provide outstanding customer service to marketing colleagues across the enterprise.
  • Lead Change Management activities & Best Practice sharing across enterprise stakeholders for various Marketing & Comms related functional/process elements (e.g., Channel, Marketing, Acquisition/Loyalty etc.).


Minimum Qualifications

  • Passion for/interest in Marketing Operations (MarOps) and/or Project Management & Delivery. Previous experience in MarOps or Marketing a plus.
  • Energetic self-starter with excellent attention to detail, strong process/project management and organizational skills with the ability to think end-to-end.
  • Excellent verbal and written communication skills, with ability to translate and explain technical concepts in a simple, easy to understand way.
  • Excellent relationship/partner management skills/experience with ability to interact, consult and influence up and down across multiple partners/stakeholders.
  • Strong problem-solving skills and willingness to get into the details to identify solutions.
  • Ability to operate independently and collaborate effectively with colleagues, in a dynamic, fast paced, global environment.
  • Experience working in a deadline driven production-oriented environment.


Preferred Qualifications

  • Experience/familiarity with workflow management tools/platforms (e.g., Salesforce) a plus.
  • Proficiency with Microsoft Office, Slack.


Qualifications

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities


For a full list of Team Amex benefits, visit our Colleague Benefits Site.

At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Created: 2024-08-30
Reference: 24015954
Country: United States
State: New York
City: New York
ZIP: 10036


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