Senior Customer Marketing Manager

Los Angeles, California

Employer: New Relic, Inc
Industry: 
Salary: Competitive
Job type: Full-Time
Your opportunity
The Customer Marketing team brings the heart and soul of New Relic to life by putting our customers' voice at the center of everything we do as a company.

What you'll do

  • Build strategic and integrated joint marketing partnerships with our global accounts, executives, and technical users to capture impactful customer success stories for use by marketing, sales and field teams.
  • Effectively work cross-functionally across the business to identify, align, and promote customer marketing needs and solve for process, efficiency and scale.
  • Build, promote, and actively lead the planning and development of all forms of customer content, including: case studies, infographics, slide decks, media opportunities, speaking engagements, analyst interviews.
  • Develop and execute New Relic's Executive Briefing strategy, which will include defining new processes, creating awareness and measuring success
  • Conduct 3-4 large Customer Advisory Board events per year to collect feedback on New Relic's company direction, products and customer engagements
  • Collaborate closely with internal stakeholders to develop agendas, content and the appropriate presenters as needed, to deliver impactful Executive Briefings and CAB meetings that deliver insight and drive business value
  • Track and deliver insights and data from Executive Briefings and CAB meetings to internal stakeholders including Sales, Product and Marketing teams and executives.
  • Oversee schedule for Executive Briefings and CAB meetings and drive all logistics and event coordination
  • Manage the Executive Briefing and CAB budget
  • Own flawless execution, track and measure customer success, and report weekly metrics.
  • Maintain regular internal communications to keep employees abreast of new and updated customer marketing content and activities.
  • Lead the editorial process of story creation, and ensure alignment to our value selling and solution selling models.
  • Define key objectives for success and measure overall performance against these objectives
  • Build and maintain strong relationships with a diverse set of internal and external constituencies


This role requires

  • 8+ years relevant work experience preferably with a professional IT services company or SaaS software provider in customer facing roles in Marketing or Customer Success
  • Experience in conducting interviews with B2B technology buyers and users; with ability to clearly communicate technical content and product use cases.
  • Proven capability of interacting with senior executives and C-Level customers
  • Experience in content marketing, customer marketing programs, product or technical marketing, developer relations and/or communications in a fast-paced, highly technical environment.
  • Excellent storytelling skills including preparing advance briefing materials, interviewing and editing, publishing content in multiple formats.
  • Experience developing and managing Executive Briefing Center and CAB programs
  • Strong interpersonal, verbal and written communication skills.
  • Experience in meeting facilitation and presentation delivery
  • Strong event management and customer success background
  • Commitment to customer satisfaction & attention to detail
  • Ability to foster strong relationships with internal and external partners
  • Experience successfully managing large, complex, global customer engagements to completion and customer satisfaction
  • Bachelor's Degree or equivalent from a top university


Bonus points if you have

  • 5+ years' experience in customer-facing role conducting interviews with B2B technology buyers and users; with ability to clearly communicate technical content and product use cases.
  • Background in content marketing, customer marketing programs, product or technical marketing, developer relations and/or communications in a fast-paced, highly technical environment.
  • Excellent storytelling skills including preparing advance briefing materials, interviewing and editing, publishing content in multiple formats.
  • Strong interpersonal, verbal and written communication skills.
  • Excellent to professional proficiency working with slide decks (google or powerpoint).
  • Ability to work in a dynamic constantly evolving environment.
  • Understanding of technical products and environments; Bonus points for experience in software observability, Application Performance Monitoring, AI Ops, and DevOps
Created: 2024-05-31
Reference: FY25|S&M|#6462
Country: United States
State: California
City: Los Angeles
ZIP: 90291

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