Summary
Imagine what you could do here. The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

Apple expects innovation in every part of the company, and the Sales team meets that challenge by identifying and creating new commercial models for Apple products and services as buying behaviors change and evolve.

In this position, you will be responsible for setting up a team to design and oversee all aspects of Partner Digital Programs across our US Consumer Channel. You will develop a programmatic approach to monitoring digital campaign budgets and creating business briefs for our Partner Communications team, working cross-functionally across marketing to create highly scalable supply chain of customized assets.



Description
In this role, you will:

- Lead and develop a diverse team of individuals responsible for driving strategic business development and Partner Digital Programs across our US Consumer Channel.

- Create business briefs for our Marcom team who will translate those requirements into creative partner campaigns and programs for each of our product lines that generate maximum impact across the channel

- Work with Finance to manage partner campaign budgets and anticipate sales performance trends, and timelines to optimize each line of business

- In collaboration with cross-functional teams, project manage digital partner campaigns including web, SEO, Social Media, e-mails, Push notifications, display advertising with engaging and relevant content (full funnel)

- Partner internally to define and implement the use of AI and ML tools to provide agility and scale to partner marketing creative and measurement efforts

- Understand US consumer partner websites and metrics that affect traffic and conversion

- Measure ROI and KPIs and report on all partner campaigns performance

- Optimize partner campaigns to improve results focusing on customer experience

- Identify trends and insights to inform priorities and optimize spend and performance based on insights

- Evaluate emerging technologies, digital trends and provide recommendation for adoption

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