Senior Marketing Manager - Personalization & Marketing Growth Lead

Intuit is a mission-driven, global financial platform company that gives everyone the opportunity to prosper. We do this by using technology to solve our customers' most important problems. We serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence.

Our flagship products - QuickBooks, TurboTax, Credit Karma and Mailchimp - define the commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees. QuickBooks is traditionally known for accounting and bookkeeping products and services. Increasingly, following customer demand and market trends, we are investing in services that help small businesses run their business on the QuickBooks platform. This includes a number of money movement services, as well as employee management solutions.

Responsibilities

As the Lead for Personalization on the Innovation Marketing team you will be responsible for spearheading the development of our multiyear CRM marketing growth strategy using AI. This individual will be identifying and building out new use cases using advanced analytics & AI (e.g., regression/causal models, generative AI, recommendation systems, contextual bandits, experimentation / testing) and marketing technologies (e.g., CDP, journey orchestration, behavioral analytics) that prioritize driving, efficiency, and customer delight. You will lead highly visible efforts which lead up to Intuit's top strategic "big bets" and "corporate input goals", while working with stakeholders across marketing, product, AI, engineering, legal, finance, accounting, and operations teams.

• Own the end-to-end multiyear personalization and growth vision setting process to ultimately deliver (and continuously iterate upon each fiscal year) our priority initiatives, use cases (by channel, by product, by segment)
• Drive a mission team of marketers, sales leads, and customer success managers to understand pain points along the customer journey, identify where analytical tools and personalization capabilities could be leveraged to improve the omni channel end to end experience
• Ensure mechanisms so that our personalization roadmap is matched against technical feasibility (crawl, walk, run approach) and impact we can achieve in year (high impact, highly feasible)
• Collaborate with internal advanced analytics and AI stakeholders across the org to understand how to connect our current capabilities and where we have gaps (e.g., work with product managers to articulate requirements)
• Serve as the marketing driver to work with analytics/AI and define the roadmap of existing model improvements, new model development, data enhancements needed to our infrastructure
• Collaborate with performance management, analytics, and finance to conduct business case / opportunity sizing, as well as report out on performance of new capability / campaign results (e.g., revenue impact, ROI, retention, customer growth)
• Partner with the execution teams (strategic planning, AI, CRM analytics, MarTech, SalesTech, and Sales, operations, etc.) to ensure use cases are delivered as expected to support our intended growth and innovation goals