Senior Specialist Marketing Operations

Title: Senior Specialist Marketing Operations
Industry: Entertainment
Duration: 12+ months
Location: Remote, United States
Rate Range: $45- $55.83 /hr
Work Requirements: US Citizen, GC Holders, or Authorized to Work in the U.S.

Qualified candidates please send Resume directly to Jenna HInkle at jhinkle@inspyrsolutions.com.

Description:

• Marketing automation or campaign building experience required in email or mobile channel
• Marketing Operations is a cross-functional team with a focus on driving engagement and retention of streaming subscribers. It empowers marketing and partner teams to unleash growth velocity.
• By managing our marketing channels, we continuously optimize user touchpoints with growth and campaign marketers.
• With our partners in Product, Analytics & Insights, and more - we strategically align to build systemic solutions that enable marketers to ideate and test concepts.
• All with a relentless focus on the best experience for our users.

Job Summary:

• As part of the Product Marketing Operations & Tech team, The Product Marketing Ops Manager is a hybrid of skill sets,including: hands-on coding, test instrumentation, marketer strategy thought-partner collaboration and user advocacy - leveraging internal resources when appropriate. In addition the role drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers.
• A successful Marketing Operations Manager is results driven, data informed and thoughtful in their approach to maximizing message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.

Responsibilities:

• Project manage and ensure flawless execution of email, push, and In-App engagement channel messages
• Assist with building, testing and delivering lifecycle marketing campaign messages for the purpose of driving content engagement from our subscribers
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies.
• Track and communicate message campaigns' progress, utilizing targeting capabilities while balancing against business goals as well as identify obstacles / flag issues to partners and ensure they're addressed
• Drive messaging reporting and run adhoc analysis when requested
• Identify opportunities to improve campaigns across personalization, dynamic content management, etc.
• Implement and audit all analytic encoding to enable messaging effectiveness
• Ensure all messages conform to GDPR, and other legal or compliance requirements

Basic Qualifications:

• At least 5+ years of experience in marketing operations, product management, program management or directly relevant field and executing CRM/Lifecycle channel marketing campaigns with insights and optimization tactics for email, push, SMS, and in-app
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers; ability to troubleshoot simple HTML errors A/B and multivariate test design, execution
• An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies inclusive of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
• Experience supporting a globally / multi-country distributed stakeholder team
• Highly organized, self-motivated, highly methodical and strong team player with superior communication and copywriting skills and a drive to exceed user expectations and enable partner marketing teams
• Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies - Jira/Confluence as well as email and mobile channel best practices Ability to be on-call, when high priority business needs necessitate

Preferred Qualifications:

• Experience in an operational role
• Working knowledge of SQL
• Template scripting (e.g. AMPscript, Liquid)
• Proficient in agile methodologies and working knowledge of Jira/Confluence
• Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience in building lifecycle user journeys

Required Education:

• Bachelor's degree in Marketing, IT, Computer Science

Our benefits package includes:

• Comprehensive medical benefits
• Competitive pay
• 401(k) retirement plan
• ...and much more!

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities

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