Specialist, Brand Marketing

Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market. An important part of our marketing strategy, you will coach Student Marketeer's to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  PEOPLE MANAGEMENT
  
  
  Hire a dynamic team that represents our brand values
  
  Lead trainings and build tools to ensure that Student Marketeer teams are successful
  
  Provide direct and productive coaching to maximize team impact
  
  Empower Student Marketeer's to produce new ideas to increase trial, support sales and excite consumers
• 
  
  INCREASE TRIAL AND BUILD BRAND RELEVANCE
  
  
  Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance
  
  Manage local resource allocation (e.g. budgets, cans, hours) based on strategy
  
  Conduct regular market visits to better understand areas of opportunities and the consumer
  
  Develop new opportunities beyond existing programs to attract new entry-point consumers
  
  Analyze program goals and priorities to run a successful program
• 
  
  COLLABORATION AND DISCOVERY
  
  
  Build relationships with internal sales and marketing teams to maximize program impact
  
  Support national and regional brand campaigns (e.g. product launches, brand building events, and sales support)

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Project management experience delivering projects from ideation to execution
• Experience presenting and facilitating trainings and meetings
• Success in collaborative and creative environments
• Collegiate marketing and sampling experience
• Must have a valid US Drivers License

• Travel 30-40%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

MemphisTennessee, United States

United StatesRed Bull North America



JOIN THE TEAM