SPECIALIST: COMMUNICATIONS

The Multi-Media Specialist is responsible for overseeing, implementing, and expanding the use of digital media devices in the Communications department as well as assisting in daily operations of the communications department. A key role in this position will be improving and honing internal communications through all channels, focusing on reaching out to schools, staff, parents and students.

ESSENTIAL FUNCTIONS:

• Track and report progress of projects through use of various programs and tools.
• Closely collaborate with the communication and web teams.
• Closely monitor trends in social media and make recommendations of new tools for necessary changes in strategy.
• Build relationships with various internal departments, APS vendors and external stakeholders to drive collaboration and project success.
• Assist with media relations as needed.
• Monitor various social media venues for troubleshooting and awareness.
• Write, edit and distribute news releases to internal and external audiences.
• Manage and implement several medium-sized projects and components of larger projects at once.
• Attend district and school functions as needed to report on events via social networking and/or traditional reporting venues.
• Interact with and respond effectively to urgent requests from multiple internal and external APS stakeholders.
• Support and carry out the district's mission to transform Albuquerque Public Schools and close the achievement gap.
• Aid in the production of television spots, billboards and photos for publications and the web site.
• Assist office in planning, preparation, and implementation of public campaigns.
• Supervise and/or contribute to the planning, writing, editing and distribution of official District news and information.
• Supervise and/or perform the planning and preparation of public information presentations for various District constituencies.
• Perform other related duties as assigned.
• Produces forms, diagrams, and other procedural materials for external and internal use.
• Produce videos including writing, producing, editing, and publishing digital/video content.
• Used and trains users on of Final Cut Pro, iMovie, and other digital software.
• Knowledge of strategic use of digital content on social media.
• Provide training and support on the production of digital content to internal staff.

PREFERRED KNOWLEDGE, SKILLS, ABILITIES AND EXPERIENCE:

• Effective communication skills, both verbal and written, include clear demonstration of tone and styles with platforms and audiences in mind.
• Strong understanding of social media, how the various media connect, how they connect with other communication platforms/initiatives and how APS can best leverage them to further community engagement.
• Strong project management skills.
• Flexibility, organization, decision-making and problem-solving skills.
• Interpersonal skills with diverse populations in-person, via social media, on the internet and on the telephone.
• Ability to meet deadlines and work on multiple projects.
• Pay attention to the details.
• Excellent understanding of analytics for digital platforms.
• Ability to teach others SMS skills.
• Ability to work in a fast-paced environment.
• Proficient in social media platforms, specifically Facebook, Twitter, Pinterest, YouTube, Flickr, PowToons, Instagram and Vimeo.
• Proficient in front-end web development, including use of web content management system; preferably Plone.
• Expert in a wide variety of digital analytic tools (Google Analytics for web preferred) and SEO strategies.
• Expert in Google Apps for education.
• Proficient in video editing, photo editing, graphic design, Adobe Creative Suite and Microsoft Suite.

REQUIREMENTS:

• Bachelor's degree in communications or related field and at least 5 years work experience required;
• Valid New Mexico driver's license with insurable driving record.

CONTACT INFORMATION:
Contact: Phillip Casaus at 505-880-3734 / casaus@aps.edu
APPLY TO:

www.aps.edu District Support application. A cover letter, resume and any other supporting documents MUST be submitted prior to 4:00 PM on the closing date of the advertisement for the application to be considered complete.

ADDITIONAL INFO:
GRADE / LEVEL: DSE 11
SALARY: $31.14
DAYS: 256
HOURS: 8
START DATE: ASAP
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