Staff Partner Marketing Manager

Staff Partner Marketing Manager

Intuit's Mission

Powering prosperity around the world- giving everyone the opportunity to prosper is the heartbeat of Intuit culture, and we never stop working to find innovative ways to make that possible.

Overview

Disrupt the Small Business Mid-Market is one of Intuit's 5 Big Bets, the Partner Marketing team is responsible for Partner GTM strategy and marketing execution. The team consists of highly experienced, passionate marketers that drive full funnel marketing and demand generation initiatives within the partner ecosystem.

Reporting into a Group Marketing Manager, we are seeking a seasoned B2B marketer to join our team as a Staff Partner Marketing Manager who will be responsible for developing and executing strategic marketing programs with our key partners as well as develop 1: few new marketing initiatives to enhance partner value and business. This role requires a blend of strategic thinking, creativity, and strong project management skills to create compelling marketing campaigns that drive awareness, engagement, and revenue growth.

The individual will partner closely with sales, product and marketing teams, as well as with segment, channel, and external vendors to deliver positive experiences for small businesses and accelerate the growth driving Intuits mid-market partner strategy and GTM initiatives. This role plays a critical role as a liaison between marketing and sales channels that aligns to one of Intuit's Big Bets...Disrupting the emerging Mid-Market, 11-300 employees.

Key Attributes for this Role

• Individual contributor with a passion for partner and customer insights
• GTM sales and marketing acumen
• Thought leadership/Creativity
• Cross functional collaborative
• Agility (ability to pivot quickly)
• Growth mindset to evolve with ongoing transformation

Responsibilities

• Joint Strategy Development: Develop and implement comprehensive partner marketing strategies that align with business objectives and drive joint go-to-market initiatives.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns with partners, including digital marketing, events, content marketing, and more.
• Relationship Management: Build and maintain strong relationships with key partners, ensuring alignment on goals, strategies, and execution plans.
• Content Creation: Collaborate with internal and external teams to create compelling marketing content, co-create partner GTM assets including case studies, whitepapers, webinars, and other collateral.
• Performance Tracking: Monitor and analyze the performance of partner marketing campaigns, providing regular reports and insights to stakeholders. Use data-driven insights to optimize future campaigns.
• Proactively Seizes Opportunities: Develops & executes on solutions to address End to End integrated marketing plans
• Digital Marketing and AI: Strong understanding of best practices in marketing and nuances for AI. Tactics focused on mid-market and potential to expand beyond digital.
• Cross-functional Leadership: Able to create strong processes and demonstrate effective project management skills to drive execution cross-functionally across all key constituents