NYC Health + Hospitals/Gotham Health is one of the largest Federally Qualified Health Center (FQHC) in the country, providing coordinated world-class primary and specialty care with dignity and respect for all New Yorkers, without exception. At Gotham Health, we practice a person-centered caring culture that values delivering compassionate, quality healthcare in partnership with our patients, community organizations, and staff. Gotham Health is focused on high-quality, affordable care to everyone regardless of ability to pay or immigration status. Gotham Health serves the community through a two-pronged approach: providing treatment to those who need it while at the same time emphasizing prevention. We strive to deliver services in a way that maximizes each patient's opportunity to achieve successful health outcomes, we believe in every person's right to participate in their care plans, we facilitate partnerships with other community resources to meet the needs of our patients beyond healthcare, and we celebrate and recognize the compassionate care of our committed staff. Join our team if you want to be part of our Gotham Health Family, a person-centered, fully integrated, and innovative ambulatory care network that enables all New Yorkers to live their healthiest lives.

Job Description
• Responsible for executing and implementing Social Media for NYC Health + Hospitals/Gotham Health as defined by the Associated Director of Development and Communications or his/her superiors in a collaborative manner.
• Develop a proactive social media content strategy for NYC Health+ Hospitals/Gotham Health brand
• Develop and implement digitally integrated communications strategies
• Integrate social media as a channel into all major Gotham Health initiatives, working closely with cross-functional teams
• Establish digital community engagement capabilities
• Act as a decision maker for rapid response with an understanding of what type of content or users warrant a reply
• Report on social media performance with actionable insights on an ongoing basis
• Works closely with supervisor in regard to supporting development-based projects for all Gotham Health facilities
• Complete assignments according to deadlines, parameters, and milestones defined by superiors.
• Establishes and maintains high internal quality by originating creative ideas, managing project timelines, adhering to Creative Briefs or written documents, ensuring consistency of strategic branding.
• Act as a liaison by presenting various stages of work product to the key staff members and effectively responding to requests or inquiries in a timely manner.
• Provides accurate written copy and/or visual as appropriate by conducting brand and/or product research, applying consistent style and message across brand documents, understanding style and referencing usage.
• Maintains consistently high executional excellence by ensuring appropriate resources are assigned to projects, timelines are managed and strategic brand objectives are promoted.
• Ensures smooth internal workflow by utilizing effective delegation, if necessary, the
assignment/reassignment of appropriate resources to jobs, providing or asking for additional direction as needed.
• Generate collateral, including brochures, social media content, flyers, patient education, and other vehicles as needed for all Gotham Health facilities.
• Continue to evaluate new creative methodologies, such as infographics, animation, and other technologies.
• Perform related work as required.

Communication:
• Demonstrate an investment in, and commitment effectively with, the marketing "team" to develop and support a positive mindset about the work, facility stakeholders and the marketing staff that is involved
• Establish rapport and trust with a range of staff members assigned to your account(s) - acknowledging the expectations of and on others, identifying team and project needs, remaining open to considering multiple points-of-view

Development
• Provides extensive project support for Gotham Health initiatives to enhance growth and the patient experience, such internet website development and digital signage.
• Introduce new technologies to distribute patient communications more efficiently and effectively.
• Ensure that best practices are spread throughout Gotham Health when appropriate.

Analytics and Planning
• Display marketing curiosity and a willingness to push your own thinking and the facilities work in new directions
• Demonstrate an ability to develop a range of alternatives for assigned projects
• Identify key elements of an issue, problem or data set and be able to highlight general opportunities and implications
• Make decisions that reflect "layers" of thought - balancing enthusiasm, insight, caution, discretion

Writing Skills
• Provide clear, thorough written direction to facility staff and manager
• Contribute to project and/or annual facility planning documents as necessary

Minimum Qualifications
1. A Baccalaureate Degree from an accredited college in Business Administration, Management, Public Administration, Marketing or an approved related discipline; and,
2. Four years of responsible public relations experience involving the press and communications media, employee communications, community affairs, educational affairs, public information, corporate and business affairs, governmental and legislative affairs; or,
3. A satisfactory equivalent.

Department Preferences

KNOWLEDGEABLE IN:
Public Affairs and Communications

COMPUTER PROGRAMS/SOFTWARE OPERATED
Basic proficiency with Excel, PowerPoint, and Microsoft Word. High proficiency with Adobe Creative Suite
• Knowledge of basic HTML skills as articulated by HHC
• Basic understanding of Breakthrough methodology

YEARS OF EXPERIENCE:

Two

If you wish to apply for this position, please apply online by clicking the "Apply Now" button

NYC Health and Hospitals offers a competitive benefits package that includes:

• Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
• Retirement Savings and Pension Plans
• Loan Forgiveness Programs for eligible employees
• Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
• College tuition discounts and professional development opportunities
• Multiple employee discounts programs

Vacancy Control Board Number

VCB #: GGM-03252024-17363