Associate Director, Digital Marketing

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What to Expect
The Associate Director, Digital Marketing will lead in the creation, execution, and evaluation of email communication and multi-channel marketing campaigns on behalf of Army West Point Athletic Association Inc. ("AWPAA") under the oversight of the Assistant Athletics Director, Revenue Strategy. This position will execute cross-functional work by managing digital-based marketing campaigns, creating visual assets with an emphasis on graphic design, building relationships with internal and external stakeholders, and delivering results inclusive of revenue generation, fan engagement and customer and donor retention.

What You'll Do
30% Develop and Execute Comprehensive Marketing Strategies

• Oversight of multiple ticketed sports for initiatives that correspond with the digital marketing area's roles. Serve as the secondary with all applicable items with Football and Army A Club (annual fund) items.
• Spearhead the creation and implementation of year-round marketing plans aimed at driving revenue generation, enhancing fan engagement, and fostering customer and donor retention.
• Email Marketing Communications: Lead content calendar creation, segmentation, copywriting, deliverability, and KPI tracking.
• Paid Social & Digital Advertising: Direct campaign planning, segmentation, copywriting, deliverability, and KPI tracking.
• Website & Mobile: Oversee campaign planning, segmentation, copywriting, deliverability, and KPI tracking.
• External Agency Collaboration: Coordinate with third-party entities such as Paciolan, Legends, and Learfield where necessary.
• Internal Communication Management: Establish and maintain regular communication protocols with departments including the Ticket Office, Fan Experience, Army A Club, Social Strategies, Creative Video, Live Events, Athletic Communications, and coaches as needed.

40% Design and Develop Visual Assets

• Lead the creation of graphic and visual creative assets to meet the demands of external stakeholders, as directed by the Assistant Athletics Director, Revenue Strategy.
• Ensure all visual assets align with the established brand standards of Army West Point.

10% Monitor Industry Trends

• Conduct ongoing research into digital marketing best practices to optimize resource utilization and scale operations to the level of collegiate Power 4 programs.
• Explore and implement workflow efficiencies for creative asset development aligned with departmental requirements.

10% Manage Organizational Websites

• Manage ongoing development of GoArmyWestPoint.com and departmental microsites (e.g., ArmyGameday.com, Army-Navy Uniforms, etc.) to support revenue generation, fan engagement, and customer and donor retention initiatives.

10% Other Duties as Assigned

What We Can Offer$50,000 - $60,000

This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.

Who We Are
USMA is renowned as the world's preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to build, educate, train, and inspire the Corps of Cadets to be commissioned leaders of character committed to the Army Values and ready for a lifetime of service to the Army and Nation." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the values of Duty, Honor, Country through an extraordinary NCAA Division I athletic experience.

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