Hiring Department

Marketing and Communications

Job Description

MU Marketing and Communications is a critical partner in helping the institution meet its mission and strategic goals. Mizzou Marketing is committed to working in an intentional, data-informed, forward-looking, and collaborative manner to implement a comprehensive enrollment strategy.

Mizzou Marketing works collaboratively with academic leadership and the university's marketing professionals to create a marketing strategy that is consistent with the university's overall brand and that supports the institution's Strategic Enrollment Plan.

The Associate Director of Mizzou Marketing reports to the Director of Mizzou Marketing. Operating within a centralized marketing model, this position will initiate, develop, plan, strengthen and implement innovative processes, technology enhancements and best practices with a continuous improvement mindset. This position plays a pivotal role in developing, executing and analyzing digital marketing strategies to enhance the university's online presence, support student recruitment and promote academic programs. This position manages a team that collaborates closely with various departments to ensure cohesive and effective digital marketing campaigns as well as researching current trends incorporating them into the strategic marketing plan supporting the institution's overall strategic goals. This position is the primary liaison with outside agencies ensuring that campaigns are accurately placed, optimized and reported.
The Associate Director is a highly visible department leader, supporting an extensive group of internal and external stakeholders. The incumbent must have effective marketing, communication, and leadership skills.

This is an in-person/on-campus position. Reimbursement of relocation expenses is available.

Position Responsibilities
Strategy Development & Monitoring:
• Assesses the competitive landscape, developing and recommending effective strategies for brand awareness, in-seat and online program recruitment.
• Develop and implement comprehensive digital marketing plans that align with the university's goals and objectives. Ensure campaigns are data-driven, results-oriented, and aligned with brand standards.
• Evaluate & oversee testing protocols and procedures, DMA and audience insights for all digital campaigns to determine best audience response and use of budget. Provide actionable insights and recommendations to improve campaign effectiveness and ROI.
• Analyze market trends, competitor strategies, and industry best practices to inform marketing initiatives.

Leadership:
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative work environment.
• Oversee the ad spend budget related to brand awareness and recruitment campaigns.
• Collaborate with other internal units, external agencies and other vendor partners to build strategy, guide ad purchases and monitor performance. Manage day-to-day activities of agency relationship and paid ad placements.
• Communicate digital marketing plans, progress, and results to senior leadership and other key stakeholders.

Other duties as assigned

Shift

8-5; Mon - Fri

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 5 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

1. Experience marketing higher education to prospective students and families.
2. Ability to lead teams through competing and rapidly changing priorities and deadlines.
3. At least 3 years experience in digital marketing and advertising strategy development, corporate communications, higher education or something similar

Anticipated Hiring Range

Salary Range: $80,000-$100,000/year

Grade: GGS-12

University Title: Associate Director Strategic Communications

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Application Materials

Resume, cover letter

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits .

Values Commitment

We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.