Business Analyst (Marketing Personalization and Marketing Automation)

Business Analyst (Marketing Personalization and Marketing Automation)

Start Date: ASAP
End Date: April 2025, renewable
Work Location: downtown Toronto, ON. Hybrid, 2-3 days per week onsite, the other days remote

Our client, a leading IT consulting firm, is looking for 2 resources, Business Analyst (Marketing Automation).

Responsibilities:
• Analyze and evaluate business processes
• Elicit, define, and document business requirements
• Uncover areas of improvement and develop enhancement solutions
• Collaborate with stakeholders to document and ensure adherence to requirements
• Develop and maintain project documentation
• Marketing personalization
• Marketing automation
• Program-level leadership experience as lead BA of multiple integrated projects
• Expert communication and stakeholder management skills, ability to adapt communication with great level of impact to diverse set of users and stakeholder groups

Contact Information: Lam Guan