Content Marketing Specialist II - Optum Financial - Remote

Eden Prairie, Minnesota


Employer: UnitedHealth Group
Industry: Marketing and Advertising
Salary: $70200 - $137800 per year
Job type: Full-Time

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Optum Financial is one of UHG's five strategic pillars. We're highly profitable and growing fast - and that's a great place to be from a career standpoint. We are leading the charge on transforming how health care is financed and paid for. We're a true innovator. We're connecting the way money moves in health care like never before to make health care finances easier for everyone. We're creating an entirely new experience for health and wellness benefits that's launching soon to provide individuals and families with benefits that work seamlessly so they can get the care they need to be well. We're rapidly growing new lending products for doctors and hospitals that have not been seen before in the market. Our aspirations are big.

We need marketers who are hungry, smart and conscientious. Functional passion and expertise matters - we want people who know how to do "their thing" really, really well. Experience and the desire to look outside of health care is essential... we want to elevate health care to a whole new level and that means you know what greatness looks like in your domain.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Partner with a wide range of experts to learn about the industry, connect points of interest, generate ideas, develop an informed research agenda and coordinate an ongoing content calendar that raises the bar on what great looks like
  • Collaborate with in-house and/or external creative teams to create thought provoking stories that our audience can't wait to read
  • Utilize innovative multi-channel approaches to get clients and prospects to engage with our content
  • Lead and manage several detailed projects at one time to meet deadlines and work through review and approval processes
  • Contribute to the development of a content process that operates like a factory to regularly hit deadlines and build a reliable cadence for our audience and our team members
  • Contribute to the reporting and success measurement for the strategic content program to show ROI and ensure the program continually gets better

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 2+ years in a marketing content strategy role focused on elevating reputation and engaging customers and prospects
  • Project management and communication skill sets to influence and work collaboratively across multi-functional project teams with a range of disciplines (tech, sales, operations and more) to "get it done" without excuse
  • Experience collaborating with and inspiring highly creative or design teams - copy, visuals etc. - to drive "next level" content

Preferred Qualifications:

  • Experience in fintech, health care or health and wellness benefits
  • Analytical thinking to map objectives to results and partner with analytical teams to measure ROI
  • Proficiency in Microsoft office suite, including Word, Excel, Outlook and PowerPoint
  • Experience with a project management tool, such as WorkFront
  • Demonstrated writing and editing responsibilities in a professional environment
  • Demonstrated ability to "normalize" process and create approaches for making successful work repeatable
  • Tireless and unapologetic attention to detail: you see inconsistencies in creative where others don't
  • Self-motivated with a focus on producing stellar results

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Created: 2024-04-24
Reference: 2223210
Country: United States
State: Minnesota
City: Eden Prairie



Similar jobs: