Mobile/Email Marketing Specialist
Chanhassen, Minnesota
Employer: Insight Global
Industry: Designer
Salary: Competitive
Job type: Part-Time
-Submits creative requests with supervision
- Copywriting mobile push & SMS using best practices
- Revises message center copy to meet best practices
- Creates analytics tracking URLs
- Understands when to use SSOID
- Creates new templates - manipulates colors, content blocks
- Creates new audiences
- Creates queries for exclusion lists
- Writes eligibility rules
- Creates triggered and time-based journeys
- Develops campaign planning skills
- Provides messaging recommendations.
- Completes project plans with supervision
- Ideates A/B testing ideas
- Pulls performance reports and proficient in analyzing results and creating insightful campaign recap report.
- Proficient in campaign optimization (creative, CTA, audience, send time)
- Uses CEP and web analytics data for optimization recommendations
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
- 3+ years digital marketing experience
- Experience with hands on execution within a mobile and or email marketing platform
- Ecommerce/digital retail experience (experience with Shopify, Magento, or similar tool)
- Intermediate skill with Excel (experience performing functions such as Pivot Tables and Vlookups)
- Proficient in message development and building marketing communications (experience manipulating dynamic content, creating analytics tracking URLs, understanding when to use SSOID, manipulating colors and content blocks to create new templates)
- Experience with campaign planning and campaign optimization
- Experience with Adobe Analytics or Google Analytics
Nice to Have Skills & Experience
- Experience with A/B testing
- Experience with Domo or other reporting tool
- Experience with Salesforce or other Customer Engagement Platform
- Experience working at a digital marketing agency or comparable fast paced environment
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
- Copywriting mobile push & SMS using best practices
- Revises message center copy to meet best practices
- Creates analytics tracking URLs
- Understands when to use SSOID
- Creates new templates - manipulates colors, content blocks
- Creates new audiences
- Creates queries for exclusion lists
- Writes eligibility rules
- Creates triggered and time-based journeys
- Develops campaign planning skills
- Provides messaging recommendations.
- Completes project plans with supervision
- Ideates A/B testing ideas
- Pulls performance reports and proficient in analyzing results and creating insightful campaign recap report.
- Proficient in campaign optimization (creative, CTA, audience, send time)
- Uses CEP and web analytics data for optimization recommendations
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
- 3+ years digital marketing experience
- Experience with hands on execution within a mobile and or email marketing platform
- Ecommerce/digital retail experience (experience with Shopify, Magento, or similar tool)
- Intermediate skill with Excel (experience performing functions such as Pivot Tables and Vlookups)
- Proficient in message development and building marketing communications (experience manipulating dynamic content, creating analytics tracking URLs, understanding when to use SSOID, manipulating colors and content blocks to create new templates)
- Experience with campaign planning and campaign optimization
- Experience with Adobe Analytics or Google Analytics
Nice to Have Skills & Experience
- Experience with A/B testing
- Experience with Domo or other reporting tool
- Experience with Salesforce or other Customer Engagement Platform
- Experience working at a digital marketing agency or comparable fast paced environment
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
Created: 2024-04-27
Reference: 341670
Country: United States
State: Minnesota
City: Chanhassen
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