Digital Marketing Data Analyst

Our client is looking for a Digital Marketing Data Analyst to join their team! As a Marketing Data Analyst specializing in digital marketing, youll play a crucial role within our dynamic team. Your primary responsibility involves analyzing and interpreting digital marketing data to inform strategic decision-making and enhance marketing outcomes. Leveraging your expertise in data analytics and digital marketing systems, youll extract actionable insights from complex datasets. The ideal candidate will have a strong foundation in PowerBI, SQL, and BigQuery, with experience in audience development and integration support for platforms like Salesforce Marketing Cloud, Looker (Enterprise), and PowerBI. This role offers a unique opportunity to contribute to the advancement of digital marketing analytics and broader data management practices, interfacing with other strategic business units. Ultimately, your goal is to leverage data to positively impact campaign performance, user experience, and ad spend efficiency. If youre a data-driven professional seeking to make a significant impact in digital marketing for a mission-driven healthcare organization, this role is ideal.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Required Skills & Experience

Bachelor's Degree in data analytics, statistics or a related field
3 or more years of digital marketing analytics experience
Proficiency in DAX (Data Analysis Expressions) (PowerBI language)
Proficiency in PowerBI/Looker Studio/Tableau for data visualization and dashboard creation
Strong SQL skills, for data querying, manipulation, and extraction
Experience with Server-Side Tag Management
Proficiency in BigQuery for data storage, management, and analysis
Experience in Customer Data Modeling and Integration support for Salesforce Marketing Cloud - major part of the future for them

Nice to Have Skills & Experience

Experience with Looker Studio and audience development
Familiarity with advertising platforms and leveraging first-party data for improving ad performance
Experience developing pipelines and integrations to ingest, automate and export data
Experience with healthcare data standards and regulations, including HIPAA and HL7

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.