Digital Marketing Manager - Healthcare \u0026 Life Sciences, Retail \u0026 Consumer Goods
New York, New York
We are seeking a highly skilled and experienced Digital Marketing Manager to the AWS Industry Marketing team, focusing on our Healthcare & Life sciences and Retail & Consumer Goods industries. The Digital Marketing Manager will play a critical role in developing and implementing comprehensive marketing campaigns to drive brand awareness, generate demand for AWS services and solutions, and achieve business objectives. This position requires a strategic thinking and a deep understanding of marketing principles, exceptional project management skills, and a proven track record of success in developing and executing effective marketing campaigns.
Key job responsibilities
• \tStrategy Development: Develop comprehensive marketing strategies that are aligned with goals of the AWS Industry Marketing team. Collaborate with Industry Marketing team members to define campaign objectives, key messaging, and tactics.
• \tCampaign Planning and Execution: Lead end-to-end campaign management, including planning, budgeting, execution, tracking, and ongoing optimization. Develop detailed project plans, timelines, and deliverables to ensure successful implementation of marketing campaigns.
• \tChannel Strategy: Identify the most effective marketing channels and mediums to reach the target audience of each industry campaign. Develop channel-specific strategies, leveraging digital marketing, social media, email marketing, events, and other relevant channels.
• \tMarketing Automation Support: Manage marketing automation and digital marketing through the use of Marketo to develop emails, landing pages, and lead flow operations for each campaign.
• \tAnalytics and Reporting: Establish key performance indicators (KPIs) for campaigns and track performance using analytics tools. Analyze campaign data, generate reports, and provide insights to stakeholders on the effectiveness of campaigns and recommendations for improvement. Partner with analysts to develop new reports as required.
• \tStakeholder Management: Collaborate with internal stakeholders, such as product managers, sales teams, and executive leadership, to understand their needs and align campaign strategies with their goals. Effectively communicate campaign plans, progress, and results to stakeholders.
We are open to hiring candidates to work out of one of the following locations:
Boston, MA, USA | New York, NY, USA
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Bachelor's degree in marketing, business, or a related field.
- Minimum of 5-7 years of experience in marketing, with a focus on campaign management and digital strategy.
- Proven track record of planning and executing successful marketing campaigns, preferably in a fast-paced, B2B, technology environment.
- Expert user of marketing technology including marketing automation platforms, customer relationship management systems, event management platforms, and digital asset management platforms/web hosting technology.
- Project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Deep knowledge of digital marketing channels, analytics tools, and marketing automation platforms.
- Exceptional written and verbal communication skills, with the ability to effectively convey complex ideas and influence stakeholders.
- Organizational skills, and problem-solving.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Key job responsibilities
• \tStrategy Development: Develop comprehensive marketing strategies that are aligned with goals of the AWS Industry Marketing team. Collaborate with Industry Marketing team members to define campaign objectives, key messaging, and tactics.
• \tCampaign Planning and Execution: Lead end-to-end campaign management, including planning, budgeting, execution, tracking, and ongoing optimization. Develop detailed project plans, timelines, and deliverables to ensure successful implementation of marketing campaigns.
• \tChannel Strategy: Identify the most effective marketing channels and mediums to reach the target audience of each industry campaign. Develop channel-specific strategies, leveraging digital marketing, social media, email marketing, events, and other relevant channels.
• \tMarketing Automation Support: Manage marketing automation and digital marketing through the use of Marketo to develop emails, landing pages, and lead flow operations for each campaign.
• \tAnalytics and Reporting: Establish key performance indicators (KPIs) for campaigns and track performance using analytics tools. Analyze campaign data, generate reports, and provide insights to stakeholders on the effectiveness of campaigns and recommendations for improvement. Partner with analysts to develop new reports as required.
• \tStakeholder Management: Collaborate with internal stakeholders, such as product managers, sales teams, and executive leadership, to understand their needs and align campaign strategies with their goals. Effectively communicate campaign plans, progress, and results to stakeholders.
We are open to hiring candidates to work out of one of the following locations:
Boston, MA, USA | New York, NY, USA
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
PREFERRED QUALIFICATIONS
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Bachelor's degree in marketing, business, or a related field.
- Minimum of 5-7 years of experience in marketing, with a focus on campaign management and digital strategy.
- Proven track record of planning and executing successful marketing campaigns, preferably in a fast-paced, B2B, technology environment.
- Expert user of marketing technology including marketing automation platforms, customer relationship management systems, event management platforms, and digital asset management platforms/web hosting technology.
- Project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Deep knowledge of digital marketing channels, analytics tools, and marketing automation platforms.
- Exceptional written and verbal communication skills, with the ability to effectively convey complex ideas and influence stakeholders.
- Organizational skills, and problem-solving.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Created: 2024-06-28
Reference: 2649570
Country: United States
State: New York
City: New York
ZIP: 10036
About Amazon
Founded in: 1994
Number of Employees: 1600000
Website: https://www.amazon.com/
Career site: https://www.amazon.jobs/en/
Instagram: https://www.instagram.com/amazon/
LinkedIn: https://www.linkedin.com/company/amazon/
Facebook: https://www.facebook.com/Amazon
Similar jobs:
-
Commerce Relations Manager, Partnerships and Marketing
News Corp. Class A in New York, New York -
Principal Product Manager Tech - Outbound Communication, Traffic and Marketing Tech (TMT)
Amazon in New York, New York💸 $144000 per year -
Senior Marketing Manager, Amazon Ads
Amazon in New York, New York💸 $106400 per year -
Marketing Manager, SMB Brand Owner Marketing, Amazon Ads
Amazon in New York, New York💸 $127100 per year -
Regional Marketing Manager
CohnReznick in New York, New York💸 $111000.00 per year -
Rochester - Event Marketing Manager
Leaf Home in Rochester, New York -
Regional Marketing Manager
CohnReznick in New York, New York💸 $111000.00 per year -
Marketing Communication Project Manager
Maimonides Medical Center in Brooklyn, New York💸 $70000 - $80000. per year -
Marketing Manager - Employee Recruitment
Solomon Page in New York, New York -
Regional Marketing Manager
CohnReznick in New York, New York💸 $111000.00 per year -
Regional Marketing Manager
CohnReznick in New York, New York💸 $111000.00 per year -
Manager, Advanced Analytics - Data Science & Market Insights - L'Oreal Corporate Digital & Marketing Office
L'Oreal in New York, New York💸 $100400 - $143000 per year -
Senior Segment Marketing Manager -Remote within the EST and CST time zones
Siemens Healthcare Diagnostics Inc. in Tarrytown, New York -
Senior Product Marketing Manager, Amazon Games
Amazon in New York, New York💸 $149600 per year -
Senior Marketing Manager
News Corp. Class A in New York, New York💸 $80000 - $90000. per year -
Senior Events Marketing Manager, B2B Enterprise Marketing
News Corp. Class A in New York, New York -
Brand Event Marketing Manager
Global Channel Management, Inc. in New York, New York -
Marketing Automation Manager
Global Channel Management, Inc. in Rochester, New York -
Marketing Manager, US&C
Uber in New York, New York💸 $123000 per year -
Marketing Project Manager - Scrum Master
Aquent in New York, New York💸 $45 - $50 per hour