Summary
Imagine what you could do here. The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

Apple is seeking a dynamic, highly motivated individual to join the U.S. Education Strategy, Demand Generation and Enablement team. As the lead for digital marketing operations, you will help the demand generation team unlock ways of engaging with customers in an impactful way and track marketing success.



Description
- Own the digital marketing tech stack for US Education including direct to customer campaigns and through partner campaigns.

- Enable data-driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business.

- Create and maintain metrics reports on marketing activities, efficiency, and business impact.

- Be responsible for the marketing instance of Salesforce

- Lead marketing use of marketing automation platform

- Lead contact acquisition and database strategy and oversight and ongoing cleanse with new contacts - monitor and maintain data quality within the marketing database.

- Stay abreast of the latest marketing technology trends

- Lead web based event execution and reporting - develop robust knowledge of event tool

- Work closely with sales operations, BPR and engineers on developing marketing automation capabilities and execution

- SME on email scoring and nurture

- Collaborate with worldwide marketing team on social media enablement execution and metrics

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