DIGITAL OPERATIONS MANAGER

Hiring Department

TV Station

Job Description

KOMU-TV, a full-powered NBC and CW affiliate proudly owned by the University of Missouri, seeks an energetic and dynamic individual to serve as Digital Operations Manager. This new member of our team will be responsible for producing and curating non-news content, conducting research and development, designing and implementing digital campaigns and strategies, identifying trends and compiling analytics, and serving the needs of KOMU 8's News, Promotion and Sales Departments.

In this role, you will report directly to the General Manager and serve as a leader of innovation, strategy, and technology. As the Digital Operations Manager, you will be a key figure among KOMU 8's IT, news, production, and marketing teams. Your responsibility will be to ensure that our digital strategy not only resonates with our audiences but also aligns with our strategic goals and brand identity. By analyzing and leveraging data-driven insights, you will refine and expand our digital initiatives and operations.

• The individual will have the following key responsibilities:
• Developing and implementing digital strategies
• Developing and managing the digital operations budget, ensuring strategic allocation of resources and technology
• Monitoring analytics to gauge the effectiveness of digital campaigns and initiatives, translating data into actionable growth strategies
• Spearheading initiatives to boost digital traffic and monetization, aligning with KOMU 8's revenue objectives, tracking digital revenue to ensure platform revenue opportunities are in line with platform role in execution
• Seeking out and integrating emerging digital solutions to bolster station content offerings and platform functionalities
• Keeping a pulse on digital trends, advocating for innovative practices that can boost KOMU 8's digital presence and engagement, such as videos, podcasts, blogs and newsletters, across various channels and platforms
• Communicating and collaborating with internal and external stakeholders such as station management, School of Journalism colleagues, clients, vendors and influencers
• Conduct research and develop relationships with vendors to align with station's future goals
• Other duties as assigned
  

Shift

M-F, 8 AM - 5 PM with flexibility as needed to cover operational emergencies and station initiatives.

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 4 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

• Bachelor's degree in digital marketing, communications, or related field
• Proficient in various digital tools and software, such as content management systems, social media management systems, web analytics tools, and email marketing tools
• Knowledgeable in SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click), and other digital marketing techniques and best practices
• Familiar with digital media production and distribution processes and standards
• Excellent leadership, communication, and project management skills
• A creative, innovative, and analytical mindset
• Ability to work under pressure and meet deadlines
• Passionate about TV and digital media
  

Anticipated Hiring Range

Salary Range: $60,000 - $95,000. Compensation commensurate with experience and educational qualifications

Grade: GGS-011

University Title: Senior Strategic Communications Consultant

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Other Information

Serving the Columbia-Jefferson City, MO market, KOMU is the only network affiliated television station with a dual mission of informing the public and serving as the premier training ground for television journalists with the prestigious Missouri School of Journalism.

KOMU 8 is an award-winning, nationally recognized news organization working to share impactful and important stories on all platforms.

The station also supports community interests through various public service efforts throughout the year.

KOMU 8 believes in creating a working environment that attracts the best and brightest people.

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours' drive from St. Louis and Kansas City, Columbia is Boone County's largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits .

Values Commitment

We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.