Digital & Social Media Specialist

Capital Farm Credit is the largest rural lending cooperative in Texas, providing credit and other related services to farmers, ranchers, rural home owners, and agribusinesses with over $12 billion in total assets and over 600 team members. We serve 192 counties in Texas with nearly 70 credit offices and are a proud member of the nationwide Farm Credit System.

We seek highly motivated and engaged people who foster the core values behind who we are, how we work and how we treat others - with commitment, trust and value and family-like respect and appreciation. Capital Farm Credit works diligently to ensure we provide our full-time employees with a market-based compensation program including competitive salary, employee benefits, participation in an attractive goals-based incentive program, and development opportunities. As a customer-owned cooperative, our compensation and benefit programs are designed to align the success of our members with the employee's success.

Our comprehensive benefit program includes, but is not limited to:

• An outstanding company-wide incentive program
• Accommodating and flexible vacation and sick leave
• 10-12 paid holidays
• 401(k) plan with up to a 9% employer contribution/match
• Affordable health, dental, and vision plans
• Employer paid life insurance and disability
• Tuition reimbursement
• Up to $400/year wellness reimbursement

EDUCATION REQUIREMENT:

• Bachelor's degree in digital media, marketing, communications, business, or a related field

JOB REQUIREMENTS:

• Three (3) or more years of social media experience including planning and managing content in a corporate or agency setting.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

FUNCTIONS:

• Develop and implement social media strategy to align with business goals.
• Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts).
• Perform research on current benchmark trends and audience preferences.
• Work with marketing team to ensure content is informative and appealing.
• Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).
• Manage and oversee social media content and accounts.
• Manage end-to-end digital projects.
• Monitor ROI and KPIs for the success of social media content and campaigns.
• Use various social media tools, including Meltwater.
• Monitor SEO and user engagement and suggest content optimization.
• Design digital media campaigns aligned with business goals.
• Liaise with Marketing, Sales and Communication teams to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee social media accounts' design (i.e., Facebook timeline cover, profile pictures and blog layout).
• Stay up to date with current technologies and trends in social media, design tools and applications.

PREFERRED SKILLS:

• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image, and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Experience working with content management systems such as Meltwater and Marketo
• Proficient with media editing software, such as Adobe Creative Suite
• Excellent communication skills
• Analytical and multitasking skills
• BS/BA degree in digital media, marketing, or relevant field

At the discretion of CFC, position may be offered at alternate titles and other business experience may be considered relevant.

AA/EOE/M/F/D/V; Full description available on request