Email Marketing Specialist (HTML)

Overview

Placement Type:

Temporary

Salary (USD):

$50-55 per hour DOE

Start Date:

10.07.2024

Aquent's leading entertainment client is looking to add a Email Marketing Specialist to their evolving team. This talent will join a cross-functional team with a focus on driving engagement and retention of streaming subscribers. This role will help to empower their streaming marketing and partner teams to unleash growth velocity. By managing the marketing channels, they will continuously optimize user touchpoints with growth and campaign marketers. With their partners in Product, Analytics & Insights, and more - they strategically align to build systemic solutions that enable marketers to ideate and test concepts. All with a relentless focus on the best experience for our users.

As part of the Product Marketing Operations & Tech team, The Email Marketing Specialist is a hybrid of skill sets, including: hands-on coding, test instrumentation, marketer strategy thought-partner collaboration and user advocacy - leveraging internal resources when appropriate. In addition the role drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. A successful Marketing Operations Manager is results driven, data informed and thoughtful in their approach to maximizing message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.

Responsibilities:

• Project manage and ensure flawless execution of email, push, and In-App engagement channel messages
• Assist with building, testing and delivering lifecycle marketing campaign messages for the purpose of driving content engagement from our subscribers
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies.
• Track and communicate message campaigns' progress, utilizing targeting capabilities while balancing against business goals as well as identify obstacles / flag issues to partners and ensure they're addressed
• Drive messaging reporting and run adhoc analysis when requested
• Identify opportunities to improve campaigns across personalization, dynamic content management, etc.
• Implement and audit all analytic encoding to enable messaging effectiveness
• Ensure all messages conform to GDPR, and other legal or compliance requirements

Basic Qualifications:

• At least 5+ years of experience in marketing operations, product management, program management or directly relevant field and executing CRM/Lifecycle channel marketing campaigns with insights and optimization tactics for email, push, SMS, and in-app
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers; ability to troubleshoot simple HTML errors
• A/B and multivariate test design, execution
• An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies inclusive of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
• Experience supporting a globally / multi-country distributed stakeholder team
• Highly organized, self-motivated, highly methodical and strong team player with superior communication and copywriting skills and a drive to exceed user expectations and enable partner marketing teams
• Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies - Jira/Confluence as well as email and mobile channel best practices
• Ability to be on-call, when high priority business needs necessitate

Preferred Qualifications:

• Experience in an operational role
• Working knowledge of SQL
• Template scripting (e.g. AMPscript, Liquid)
• Proficient in agile methodologies and working knowledge of Jira/Confluence
• Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience in building lifecycle user journeys

Required Education

• Bachelor's degree in Marketing, IT, Computer Science

The target hiring compensation range for this role is $49.87 to $55.41 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits !

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true.

Whether you're looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide.

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.