Enterprise Product Marketing Manager
Cupertino, California
Summary
The people here at Apple don't just create products - we create the kind of wonder that revolutionizes entire industries. It's the diversity of the people and ideas that inspires the innovation that runs through everything we do!
In this role, you will work with a team of experienced product experts to craft compelling product messaging, evangelize Mac's product story in the market, and build effective marketing content and programs to expand the adoption of Mac products in enterprise. You will also serve as the connection point between the enterprise market and Apple - to represent enterprise customer needs and voice their feedback into various product and engineering teams.
We are looking for a strong teammate with exceptional communication and creative skills to work cross-functionally with product marketing, developer relations, marcom, PR and sales, to bring the power of Apple products to life for work!
Description
Define and communicate the marketing strategy for Mac products for enterprise customers.
Develop and articulate compelling value propositions and messaging, including key customer-facing assets, presentations, product launches, web and marketing guides for the field and routes-to-market channels.
Work closely with brand, PR, and sales on go-to-market activities and marketing materials, including new product introductions.
Build and implement integrated marketing programs and campaigns to drive end user awareness, preference and adoption of Mac in enterprise.
Interpret marketing research and data analytics and apply relevant findings towards messaging, product roadmaps or go-to-market strategy.
Be the voice of the customer and partners collecting input for future product development and messaging.
Closely follow and monitor emerging market trends to help strategically position Mac for future success in enterprise.
The people here at Apple don't just create products - we create the kind of wonder that revolutionizes entire industries. It's the diversity of the people and ideas that inspires the innovation that runs through everything we do!
In this role, you will work with a team of experienced product experts to craft compelling product messaging, evangelize Mac's product story in the market, and build effective marketing content and programs to expand the adoption of Mac products in enterprise. You will also serve as the connection point between the enterprise market and Apple - to represent enterprise customer needs and voice their feedback into various product and engineering teams.
We are looking for a strong teammate with exceptional communication and creative skills to work cross-functionally with product marketing, developer relations, marcom, PR and sales, to bring the power of Apple products to life for work!
Description
Define and communicate the marketing strategy for Mac products for enterprise customers.
Develop and articulate compelling value propositions and messaging, including key customer-facing assets, presentations, product launches, web and marketing guides for the field and routes-to-market channels.
Work closely with brand, PR, and sales on go-to-market activities and marketing materials, including new product introductions.
Build and implement integrated marketing programs and campaigns to drive end user awareness, preference and adoption of Mac in enterprise.
Interpret marketing research and data analytics and apply relevant findings towards messaging, product roadmaps or go-to-market strategy.
Be the voice of the customer and partners collecting input for future product development and messaging.
Closely follow and monitor emerging market trends to help strategically position Mac for future success in enterprise.
Created: 2024-09-20
Reference: 200567236
Country: United States
State: California
City: Cupertino
About Apple
Founded in: 1976
Number of Employees: 154000
Website: https://www.apple.com/
Career site: https://www.apple.com/careers/us/
Wikipedia: https://en.wikipedia.org/wiki/Apple_Inc.
Instagram: https://www.instagram.com/apple/
LinkedIn: https://www.linkedin.com/company/apple
Similar jobs:
-
Principal Marketing Manager, Mid-Market & Money Sales Marketing
Intuit in Mountain View, California -
Marketing Manager - Hybrid
Hyatt Hotels Corporation in Big Sur, California💸 $66100 - $95700. per year -
Fitness+ Experiences - Social Media Marketing Manager
Apple in Santa Monica, California -
Brand Strategy & Management Lead, Global Marketing
TikTok in Los Angeles, California -
Product Marketing Manager, Prime Video US O\u0026O Planning
Amazon in Culver City, California💸 $98200 per year -
TikTok Shop - Product Marketing Manager, Feeds Recommendation
TikTok in San Jose, California -
Marketing Strategic Planning and Operations Manager, AI
Meta in Menlo Park, California -
Temporary In-House Marketing Manager
Wyndham Destinations in Windsor, California -
Partner Marketing Manager
Solomon Page in Santa Monica, California -
Marketing Technology Manager, Business Marketing
Meta in Menlo Park, California -
Content Marketing Manager
AutoZone in Elk Grove, California💸 $83300 - $145800 per year -
PEPI Manager - Commercial Excellence Sales & Marketing (Open to all US locations)
Alvarez & Marsal in Los Angeles, California💸 $125000 - $190000 per year -
Group Manager Marketing
Intuit in San Diego, California -
REMOTE - Digital Marketing Manager
Insight Global in Carlsbad, California -
Integrated Partner Marketing Manager, North America - GBM, MPIE
TikTok in Los Angeles, California -
Product Marketing Manager
INTELLISWIFT INC in San Jose, California💸 $93.89 per hour -
Global Outbound Marketing Segment Manager
AbD Serotec in Hercules, California -
Consumer Product Marketing Manager
Meta in Menlo Park, California -
In-House Marketing Assistant Manager
Wyndham Destinations in San Diego, California -
Contracts and Marketing Manager
Intuit in Mountain View, California