Global Market Development Manager

An employer in the biotechnology industry is looking for a Global Market Development Manager to join their team. This individual will be part of the Clinical Next-Generation Sequencing Division, focusing on marketing strategies for hemato-oncology and immuno-oncology applications. The successful candidate will play a key role in setting the strategic direction and executing marketing plans while collaborating with cross-functional teams to achieve business goals.

Some responsibilities of the Global Market Development Manager will include but are not limited to:
- Develop strategic, multi-channel integrated marketing plans for hemato-oncology products and applications.
- Guide the development of copy and creative content for research markets, appropriately positioning products within compliance guidelines and conveying strong value propositions.
- Create and implement marketing content across multiple channels, including social media, web, video, print, and more.
- Develop sales force training and customer education material in collaboration with product management, R&D, regional marketing, and commercial teams.
- Manage a robust lead generation funnel and optimize promotional campaigns for maximum ROI.
- Coordinate with global functions to ensure brand profile consistency and alignment of marketing strategies.
- Engage with agency partners to develop high-quality marketing assets for various platforms.

LOCATION/TRAVEL:
- Approximately 10-15% domestic travel.

SCHEDULE:
- Monday - Friday
- 4 days on site required, likely 100% at the start of the assignment.

TRAINING:
- Targeted training in marketing strategies and product applications will be provided.

IMPORTANT TO NOTE:
- This role is covering a year-long maternity leave, with a possibility of another role opening up in 2025.

COMPANY/POSITION HIGHLIGHTS:
- Opportunities to influence marketing strategies in a rapidly evolving field of clinical diagnostics.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Required Skills & Experience
- Bachelor of Science degree in Biology, Molecular Biology, Genetics, Immunology, or similar life sciences, or a degree in Marketing, Communications, or Business with relevant industry experience.
- 4+ years of marketing experience in genomics, oncology, or molecular diagnostics.
- Proven experience with lead generation programs and multi-channel marketing strategies.
- Understanding of regulatory principles related to molecular diagnostic products.
- Exceptional skills in managing complex projects and attention to detail.

Nice to Have Skills & Experience
- An advanced scientific degree or MBA is a plus.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.