Live Sports Creative Strategist, Amazon Ads
New York, New York
Amazon advertising offers advertisers a rich array of media solutions inclusive of Live Sports.
Our team is looking for an innovative thinker to serve as a Creative Strategist responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports at Amazon. The Strategist will partner with Production, Programming, Consumer Marketing, and Video Ads Product Team to ideate and create marketing and sponsorship packages surrounding Live Sports properties such as Thursday Night Football, NASCAR, NWSL and WNBA.
Key job responsibilities:
- Development of presenting sponsorship programs (pre-game, post-game), content integration in Live Sports events, use of marks, branded content, or marketing partnerships that create value for the advertiser and make the advertiser contextually relevant to the Live Sports.
- Partner with TNF Ad Sales team to build a deep knowledge of VOC from advertising marketplace, and work closely with sellers on an agency and client by client basis to develop a thorough understanding of client objectives, to deliver proposals that answer client needs and drive maximum revenue.
- Align with Amazon internal stakeholders to ensure they are mindful of Prime Video brand voice, and ensure partnerships are mutually beneficial.
- Connect product owners across a multitude of Amazon product lines (Twitch, Fire TV, Amazon Music, etc.) to innovate on behalf of clients and driving Amazon Ads revenue beyond Live Sports.
- Once programs are sold, candidate will execute deal points and all program elements - , working with Production to deliver assets needed for sponsorships, collaborating with Consumer Marketing on social media programs, event activations and other marketing partnerships and managing standalone branded content efforts that may get sold
- Oversee execution of branded content productions, management and quality control of custom work from sale to project completion, delivering within approved budget and timeline
- Creative Strategist will aid in execution of client programs across other Amazon products (Twitch, etc.)
Basic qualifications:
- 5+ years of sports management, integrated marketing, Live Sports partnerships experience
- 5+ years experience working cross functionally with production and creative teams in sports
- Fluent in live sports, sponsorship rights and media
- Highly collaborative with excellent relationship building skills with internal and external partners
- Strong attention to detail - particularly important surrounding budget and timeline management, development of packages and pitch materials
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
BASIC QUALIFICATIONS
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Our team is looking for an innovative thinker to serve as a Creative Strategist responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports at Amazon. The Strategist will partner with Production, Programming, Consumer Marketing, and Video Ads Product Team to ideate and create marketing and sponsorship packages surrounding Live Sports properties such as Thursday Night Football, NASCAR, NWSL and WNBA.
Key job responsibilities:
- Development of presenting sponsorship programs (pre-game, post-game), content integration in Live Sports events, use of marks, branded content, or marketing partnerships that create value for the advertiser and make the advertiser contextually relevant to the Live Sports.
- Partner with TNF Ad Sales team to build a deep knowledge of VOC from advertising marketplace, and work closely with sellers on an agency and client by client basis to develop a thorough understanding of client objectives, to deliver proposals that answer client needs and drive maximum revenue.
- Align with Amazon internal stakeholders to ensure they are mindful of Prime Video brand voice, and ensure partnerships are mutually beneficial.
- Connect product owners across a multitude of Amazon product lines (Twitch, Fire TV, Amazon Music, etc.) to innovate on behalf of clients and driving Amazon Ads revenue beyond Live Sports.
- Once programs are sold, candidate will execute deal points and all program elements - , working with Production to deliver assets needed for sponsorships, collaborating with Consumer Marketing on social media programs, event activations and other marketing partnerships and managing standalone branded content efforts that may get sold
- Oversee execution of branded content productions, management and quality control of custom work from sale to project completion, delivering within approved budget and timeline
- Creative Strategist will aid in execution of client programs across other Amazon products (Twitch, etc.)
Basic qualifications:
- 5+ years of sports management, integrated marketing, Live Sports partnerships experience
- 5+ years experience working cross functionally with production and creative teams in sports
- Fluent in live sports, sponsorship rights and media
- Highly collaborative with excellent relationship building skills with internal and external partners
- Strong attention to detail - particularly important surrounding budget and timeline management, development of packages and pitch materials
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
BASIC QUALIFICATIONS
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Created: 2024-06-15
Reference: 2634943
Country: United States
State: New York
City: New York
ZIP: 10036
About Amazon
Founded in: 1994
Number of Employees: 1600000
Website: https://www.amazon.com/
Career site: https://www.amazon.jobs/en/
Instagram: https://www.instagram.com/amazon/
LinkedIn: https://www.linkedin.com/company/amazon/
Facebook: https://www.facebook.com/Amazon
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