CLC is the nation's leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized brand protection, brand management, and brand marketing solutions that include impactful licensed merchandise systems and strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace.

Headquartered in Atlanta, Georgia, CLC's people-friendly culture is a hallmark of the company's style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's values to Serve Others, Build Trust, Lead Well, Innovate Often, Be Passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.

POSITION SUMMARY:

This position will lead the management of the marketing strategy and execution for three territories of schools within our Strategic Marketing Solutions program. The position works closely with the Partnerships team, along with other internal departments, to strategize, build, and execute marketing programs, both locally and nationally, that promote the sale of collegiate licensed products. Proactivity, collaboration, and strategic thinking are necessary for this role and the team around it to be successful.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Work cooperatively in a team environment to serve the marketing needs of three territories.
• Lead the brainstorming, idea generation, and plan development of annual strategic marketing plans to meet client goals.
• Manage two direct reports who will provide assistance in the planning and execution of all marketing programs for the three assigned territories.
• Build trust from clients by providing strategic and innovative approaches to marketing problems.
• Deliver and ensure adherence to detailed statements of work for all marketing services rendered for clients.
• Effectively present marketing plans to internal and external clients, showing an ability to sell-in concepts to key decision-makers.
• Offer a unique point-of-view to be able to provide necessary critique of strategies, ideas, and creative.
• Utilize internal project management system to manage projects, ensuring the team stays on time and within budget.
• Manage and oversee client communication regarding all marketing programs.
• Develop impactful program recaps that justify the resources used to execute the marketing programs on behalf of clients.
• Read and understand performance data, using the findings to influence future decisions.
• Occasional travel (approximately 10%) is necessary for client meetings, industry events, and project execution

SKILLS:

• Bachelor's degree required/Marketing, Communications or related field preferred
• 3+ years of marketing/brand experience in consumer goods field
• Solid project management, influencing and communication skills are required
• Experience with social media, digital marketing, experiential marketing, promotional events and marketing campaigns
• Strong ability to communicate effectively and professionally in writing and via presentations; Effective presentation skills
• Competency using Microsoft Office/Presentation Platforms (like Canva), and Monday.com a plus
• Excellent planning, organizational and time management skills
• Self-starter with high degree of personal initiative
• A collaborative mindset and the ability to work across multiple stakeholders
• Ability to manage deadlines & milestones across multiple simultaneous projects
• Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment
• A strong ability and desire to think strategically and be creative.
• A high degree of integrity and trust in interpersonal interactions.
• A passion for serving and helping others.
• Outstanding people management skills.
• Ability to manage multiple deadlines and lead in an environment of constant change.

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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