Manager, Social Media
Brooklyn, New York
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SUMMARY BSE Global ("BSE") is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court. The Manager, Social Media will be responsible for daily content development, curation, and publishing across Brooklyn Nets social media channels. This role will work collaboratively with stakeholders across the organization, within Marketing and cross-departmentally, to develop content that supports business objectives. The Manager will cover games, practices and team events, curating content and distributing in a timely, relevant manner, to foster growth and engagement. The Manager will support the evolution of organic social channel strategies, support the development of best-in-class social content and craft stories in impactful ways to reach target audiences. WHAT YOU WILL DO:
SUMMARY BSE Global ("BSE") is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court. The Manager, Social Media will be responsible for daily content development, curation, and publishing across Brooklyn Nets social media channels. This role will work collaboratively with stakeholders across the organization, within Marketing and cross-departmentally, to develop content that supports business objectives. The Manager will cover games, practices and team events, curating content and distributing in a timely, relevant manner, to foster growth and engagement. The Manager will support the evolution of organic social channel strategies, support the development of best-in-class social content and craft stories in impactful ways to reach target audiences. WHAT YOU WILL DO:
- Pitch, produce, and curate content for Nets social media accounts
- Manage the Nets content calendar and lead daily social publishing across multiple channels
- Lead social copywriting in defined team voice, adjusting for channel, audience, and context
- Support daily community management on Nets social media accounts
- Build and execute distribution plans for priority platforms such as features, partner content, and tentpole marketing campaigns
- Prepare reporting documents for internal/external clients that highlight goals, strategy, execution tactics, and benchmarking against KPIs
- Identify qualitative and quantitative trends and communicate insights, learnings, and recommendations for future content
- Stay on top of internet/social media trends to identify and action new opportunities for the Nets
- 3-5 years of experience working in social media
- Experience working in sports, media, entertainment and/or live events is very beneficial
- Well-versed in the NBA, Nets, and basketball culture
- Have a deep understanding of social media platforms and how users consume content
- Strong visual eye for production and curation of social media content (photography, video, graphics, etc.)
- Internet culture obsessed with knowledge of current and emerging trends, formats, and creators
- Self-starter who looks to pitch and execute ideas consistently
- Exceptional attention to detail and highly organized
- Excellent communication skills, both oral and written, with the ability to clearly present ideas
- Strong team player who also has the ability to operate well independently
- Experience with Adobe Creative Suite and social media measurement tools such as Emplifi
Created: 2024-09-07
Reference: 2091768
Country: United States
State: New York
City: Brooklyn
ZIP: 11212
About AEG
Founded in: 1994
Number of Employees: 28000
Website: https://www.aegworldwide.com/
Career site: https://www.aegworldwide.com/careers
LinkedIn: https://www.linkedin.com/company/aeg
Facebook: https://www.facebook.com/AEGWorldwide/
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