Marketing Coordinator

Flexible schedule: 20-30 hours per week

Excelsior Communities is a property management company that has been operating in Rochester, NY since 2016. At Excelsior, we believe in empowering our employees to create impactful experiences with our tenants and clients. We know that a happy resident is at the heart of what we do, and we know that a positive work environment is how we get there. We are currently looking for a marketing coordinator to join our team!

Responsibilities

• Assist in the development, execution and monitoring of the company's brand strategy, specializing in social and digital channels
• Manage all company social media accounts and develop and publish relevant content in-line with company social media strategy; respond to engagement in a professional and timely manner
• Place social media ads in line with marketing strategy, reporting to management on ROI
• Manage Google My Business accounts ensuring accuracy in listings and respond to Google reviews, consulting with management as necessary
• Gather and analyze data from Google Analytics and SEO management software to help shape future marketing strategies
• Make edits to company websites and third party listing sites as needed
• Write compelling titles and descriptions for units with goal of qualified lead generation
• Assist with the creation of new property branding, including logos, copy, fonts and colors
• Develop and create print materials, such as brochures and business cards
• Brainstorm with team members to develop and execute creative ideas that increase resident engagement and loyalty, liaising with third party vendors to execute successfully
• Assist with writing and distributing company press releases, news articles, resident- and employee-facing communications
• Create, manage and adhere to annual marketing budgets

Requirements

• Graduate degree in marketing, communications, business, or related field
• 1+ years of experience in social media marketing
• 1+ years of experience with Adobe Suite
• Strong communication and interpersonal skills
• Ability to effectively manage multiple projects at a time
• Self-motivated and able to work independently with minimal supervision
• Working knowledge of SEO and Google Analytics
• Experience in the real estate industry preferred